Hard Tea’s $2.1 Billion Market Is Highly Concentrated
Just ten vendors account for about 97% of hard tea ready-to-drink (RTD) dollars, according to a new analysis from Bump Williams Consulting (BWC).
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Molson Coors to Acquire Monaco Maker Atomic Brands
Molson Coors has struck a deal to acquire spirits-based, ready-to-drink (RTD) cocktail pioneer Atomic Brands, whose Monaco Cocktails entered the then-nascent space in 2012. The deal should come as no surprise, as it aligns with Molson Coors’ goals to expand its beyond beer portfolio, part of the Horizon 2030 plan CEO Rahul Goyal outlined earlier this year.
Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth
The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.
Additional Content
How Junglee Aims To Crack The Cultural Cocktail Code
It’s not often that the genesis for a canned cocktail is a home-cooked dinner. But for friends Vishal Patel and Parit Pathak, the idea for their ready-to-drink (RTD) cocktail brand, Junglee, came from their mothers’ cooking.
Gallo Moves High Noon from RNDC to Reyes Beverage Group in California
Republic National Distributing Company’s (RNDC) portfolio in California has shrunk again, as Gallo moves its popular High Noon Sun Sips ready-to-drink (RTD) canned cocktail line to the Reyes Beverage Group.
2 Towns Celebrates 15th Year with National Milestone, Now No. 2 Cidery in Grocery
The origin story of Oregon-based 2 Towns Ciderhouse is very similar to the humble beginnings of many craft brewers: childhood friends with a passion for the craft, and a basement. 15 years later, founders Aaron Sarnoff-Wood and Lee Larsen have grown the company to be the second largest cider brand in grocery nationwide.
Coca-Cola’s Red Tree Adds Vodka Lemonades, Punch & More to Bev-Alc Lineup
More Minute Maid Spiked ready-to-drink (RTD) options are on the way from Coca-Cola’s “firewalled” bev-alc subsidiary, Red Tree Beverages.
SipMargs Lands $3M, Influencer Alix Earle For Revamp
SipMARGS, a ready-to-drink (RTD) sparkling margarita brand has revamped its liquid and landed $3 million from new investors, including powerhouse social media influencer Alix Earle.
Barrel One and Kraft Heinz Partner on Crystal Light Vodka Refreshers
Crystal Light Vodka Refreshers are rolling out to 10 states this month. A collaboration between Kraft Heinz and Harpoon maker Barrel One Collective, the 3.8% ABV vodka-based seltzer has 77 calories per 12 oz. serving, making it “the lowest-calorie ready-to-drink [RTD] cocktail on the market,” according to a press release.
A Round With… Austin Cocktails Founders Kelly Gasnik and Jill Burns
Sisterhood is powerful, especially for Kelly Gasnik and Jill Burns, founders of Austin Cocktails. The sisters started the spirits-based ready-to-drink cocktail brand in 2012, helping to spearhead the current wave of canned cocktails.
Bourbon Glut? Bardstown Explores RTDs for Relief
Ready-to-drink (RTD) cocktails may be one way through the bourbon glut, according to Bardstown Bourbon president Pete Marino.
Pernod Ricard Blames Geopolitical Uncertainty For Gloomy Outlook
Another major spirits group has blamed geopolitical instability for cutting its sales outlook.
Absolut Extends RTDs, Ready-to-Serves with February Flavor Launches
Absolut is expanding both its ready-to-drink (RTD) and ready-to-serve (RTS) cocktail lines, announcing several new flavor additions, including an expansion of its co-branded partnership with cranberry giant Ocean Spray.
Mark Anthony Brands President Dishes on Simplified 2025 Portfolio, Spirits-Based RTD Learnings
Mark Anthony Brands is narrowing its focus in 2025, with a “dramatically” simplified portfolio, Mark Anthony Brands president David Barnett shared Monday during Day 2 of Beer Business Daily’s Beer, Wine and Spirits Summit in Palm Beach, Florida.
How RTD Brands Scale: “Find Your Customers Where They Are”
With the RTD category at peak saturation, retailers and distributors want to know brands can bring incremental consumers.
IWSR: RTDs Poised to Grow +6% Through 2028
Spirits-based ready-to-drink (RTD) canned cocktails are projected to grow at a +6% compound annual growth rate (CAGR) in the U.S. through 2028, according to market research firm IWSR.
Patco Brands, Producer of Rancho La Gloria, Invests in California Bottler
Patco Brands, the manufacturer of one of the leading wine-based ready-to-drink products and other private label brands, has made a strategic investment in Farfield, California-based Frank-Lin Distillers Products, the companies announced Monday.