Molson Coors has struck a deal to acquire spirits-based, ready-to-drink (RTD) cocktail pioneer Atomic Brands, whose Monaco Cocktails entered the then-nascent space in 2012. The deal should come as no surprise, as it aligns with Molson Coors’ goals to expand its beyond beer portfolio, part of the Horizon 2030 plan CEO Rahul Goyal outlined earlier this year.
E. & J. Gallo’s High Noon Sun Sips is expanding beyond vodka with High Noon Tequila Seltzer, a tequila-based extension of the hard seltzer brand.
The Coca-Cola Company is accelerating its push into beverage alcohol with today’s announcement of a new global partnership with Jack Daniel’s Tennessee Whiskey to release a ready-to-drink cocktail.
Constellation Brands has entered a brand agreement with The Coca-Cola Company to manufacture, market, distribute and launch Fresca Mixed – a spirit-based ready-to-drink cocktail based on the citrusy soft drink.
BevNET is proud to announce its inaugural Cocktail Showdown, a pitch competition that will showcase the most innovative and disruptive brands in the rapidly emerging category of spirit-based ready-to-drink and ready-to-pour cocktails. Taking place on August 12, 2021, the competition will be presented as a virtual platform for the hottest new pre-mixed cocktail brands in America.
