The Coca-Cola Company is accelerating its push into beverage alcohol with today’s announcement of a new global partnership with Jack Daniel’s Tennessee Whiskey to release a ready-to-drink cocktail.
Constellation Brands has entered a brand agreement with The Coca-Cola Company to manufacture, market, distribute and launch Fresca Mixed – a spirit-based ready-to-drink cocktail based on the citrusy soft drink.
BevNET is proud to announce its inaugural Cocktail Showdown, a pitch competition that will showcase the most innovative and disruptive brands in the rapidly emerging category of spirit-based ready-to-drink and ready-to-pour cocktails. Taking place on August 12, 2021, the competition will be presented as a virtual platform for the hottest new pre-mixed cocktail brands in America.
