In this quarterly snapshot report curated just for Brewbound Insiders, Agrowgate breaks down the latest policies and market factors affecting the beverage supply chain.
Not all “beloved” CPG brands have soul, but all brands with soul are beloved, according to Jesse Howell, art director for sparkling water brand Aura Bora.
Remember black out rage gallons a.k.a. BORGs? The gallon jugs college students were bringing to parties last year with a mix of water, electrolytes and handwritten punny names written on the front?
Three years post-pandemic, the beer industry’s performance is still “erratic,” National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones said during a webinar on Tuesday.
Monster Brewing-owned Cigar City has debuted new packaging for its flagship Jai Alai IPA. The new artwork features Jai Alai in larger, brighter font. Refreshed cans of Jai Alai in 12 oz., 16 oz. and 19.2 oz. sizes, as well as 6- and 12-pack cartons, are rolling out “this summer.”
Glass bottle manufacturer Ardagh will close its Houston plant in July and lay off 220 workers, the Houston Chronicle reported.
Heineken-owned Lagunitas Brewing Company is hoping a packaging refresh, a focus on its core offerings and marketing around concerts will help the brand reclaim the mojo and irreverent spirit that the brewery was founded upon.
Craft cans gained +3.6% share of craft dollars in 2023, and now account for 69.9% off-premise craft dollar sales, according to NIQ data shared in Bump Williams Consulting’s 2023 craft recap.
Stowe, Vermont-based von Trapp Brewing will launch refreshed branding in the first quarter of 2024, including a reimagining of its ibex logo and updated packaging. The new look packaging will begin shipping to distributors in February and is expected to be on shelves throughout von Trapp’s 13-state footprint by the end of March.
Premium cocktail mixer brand Q Mixers is debuting a vibrant new look for the second time in its 17-year history as it seeks to build a stronger connection with consumers both before and after purchase.
Ball Corporation recorded a -9.9% volume decline for its North and Central America can business during the third quarter, the company reported today. Global shipments declined -3% in the quarter.
Non-alcoholic (NA) craft maker RationAle Brewing has added 70,000 barrels of production capacity via a yet-to-be-named new strategic partnership. The San Diego-based brewery also unveiled refreshed branding and packaging.
Russian River’s STS Pils and Velvet Glow Helles lager will be available in stores in 12 oz. can 6-packs for the first time, starting this fall.
Cue DJ Khaled’s “another one.”
The trend of craft breweries extending their flagship beers continues. The latest is Monster-owned CANarchy’s Oskar Blues Brewery, which has extended its Dale’s Pale Ale.
Ball Corporation reported that global beverage can shipments declined -6.7% in the first quarter of 2023. For the full year, the can manufacturer is estimating that its global volume growth will be in the “low-single digits,” with volume in North America “slightly down.” Leaders discuss need for beer companies to launch promotions.
