Heineken-owned Lagunitas Brewing Company is hoping a packaging refresh, a focus on its core offerings and marketing around concerts will help the brand reclaim the mojo and irreverent spirit that the brewery was founded upon.
Craft cans gained +3.6% share of craft dollars in 2023, and now account for 69.9% off-premise craft dollar sales, according to NIQ data shared in Bump Williams Consulting’s 2023 craft recap.
Stowe, Vermont-based von Trapp Brewing will launch refreshed branding in the first quarter of 2024, including a reimagining of its ibex logo and updated packaging. The new look packaging will begin shipping to distributors in February and is expected to be on shelves throughout von Trapp’s 13-state footprint by the end of March.
Non-alcoholic (NA) craft maker RationAle Brewing has added 70,000 barrels of production capacity via a yet-to-be-named new strategic partnership. The San Diego-based brewery also unveiled refreshed branding and packaging.
Russian River’s STS Pils and Velvet Glow Helles lager will be available in stores in 12 oz. can 6-packs for the first time, starting this fall.
Boston Beer is hitting the reset button with Truly Hard Seltzer in an effort to reverse the brand’s negative trends. Ahead of today’s Q4 and full-year earnings report, Boston Beer announced it would release new packaging, a new advertising campaign and communicate “clearer messaging” for Truly this spring as the company looks to grow Truly’s share and hold the No. 2 position in the segment behind White Claw.
The Olde Mecklenburg Brewery (OMB), the elder statesman of Charlotte’s burgeoning craft beer industry, is rolling into 2023 with a new look, new distributor partners and a new IPA.
Ball Corp., the largest manufacturer of aluminum cans in the world, reported full-year and fourth quarter global shipments up +0.8% and down -6.1%, respectively, including the company’s now-divested Russia business.
Single-serve cans and 12-pack cans gained the most share among package formats for beer from Brewers Association-defined independent craft breweries, chief economist Bart Watson wrote in his annual packaging trends report.
Jack’s Abby Craft Lagers unveiled new packaging today, the latest move in its 2023 brand refresh.
David Bower, former president and CEO of Upland Brewing Co., spoke to Brewbound last month to discuss his new role as VP of sales for Wildpack Beverage, a national beverage co-packer and packaging supplier.
“Hundreds of millions” of aluminum cans could be available annually to craft brewers starting this fall, via G3 Enterprises, a Modesto, California-based beverage logistics and supply company.
Waterbird Spirits, the Charlottesville, Virginia-headquartered spirits maker, which specializes in canned ready-to-drink (RTD) cocktails, is the first beverage-alcohol brand in the country to use resealable lids on 24 oz. single-serve cans, effectively opening up the convenience store channel more widely to spirits-based RTDs.
Molson Coors is in the process of a packaging refresh for Keystone Light, chief legal officer Anne-Marie D’Angelo shared with the company’s distributor partners in a memo Tuesday afternoon. The company shared plans for the packaging refresh just days after a jury awarded Stone Brewing Company $56 million in its long-simmering trademark infringement lawsuit against Molson Coors.
