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The latest CGA by NIQ report captures a U.S. on-premise landscape in flux — one where value and versatility are driving growth, even as premium tiers feel the squeeze.
On-premise chain accounts have bounced back from initial COVID-19 declines that shut down their businesses, but on-premise pains are far from over, according to CGA, the on-premise arm of market research firm NIQ.
Seasonal trends for onsite brewery sales have remained relatively consistent since January 2021, but “in real terms” – i.e. accounting for inflation – onsite sales continue to decline, according to Brewers Association (BA) staff economist Matt Gacioch, citing data from Arryved.
All three bev-alc categories recorded double-digit on-premise sales increases on Mother’s Day compared to the average Sunday in 2024, according to NIQ-owned on-premise data firm CGA.
Draft beer recorded gains in both volume (+12%) and dollar sales (+32%) year-over-year (YoY) during Memorial Day weekend, on-premise data firm BeerBoard reported.
Brewbound continues to dive into 2023 craft beer production trends from the Brewers Association’s (BA) May/June issue of New Brewer Magazine. Brewbound previously covered top 50 craft, regionals beyond the top 50 and big beer craft. Now, a look at some of the trends in craft’s smaller subsets – taprooms, microbreweries and brewpubs:
A majority of consumers plan to celebrate Mother’s Day outside of bars and restaurants, according to the latest impact report from CGA, a NIQ-powered on-premise market research firm.
Placentia, California-based The Bruery plans to open an outpost later this year in Meridian, Idaho, CEO Barry Holmes shared. The Idaho tasting room is expected to open by fall 2024.
Beer sales at bars and restaurants have declined in both dollar sales (-0.7%) and volume (-5.7%) in the 12-month period through the end of January, according to NIQ’s on-premise data firm CGA.
Draft beer volume declined -20% during St. Patrick’s Day weekend, due in part to this year’s misalignment of the drinking-centric holiday and March Madness, according to on-premise data firm BeerBoard.
On-premise sales velocity on Super Bowl Sunday (February 11) was down -19% versus an average Sunday this year, and -4% versus 2023, according to CGA, NIQ’s on-premise market research arm.
Anheuser-Busch InBev’s (A-B) Bud Light was dethroned by Michelob Ultra as the country’s best-selling draft beer on Super Bowl Sunday as drinkers watched the Kansas City Chiefs defeat the San Francisco 49ers in overtime, according to on-premise data firm BeerBoard.