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In the December 2025 Brewbound Quarterly On-Premise Report, NIQ data reveals a market where growth is increasingly concentrated in specific outlets, formats, and styles, while once-reliable channels quietly lose ground.
The latest CGA by NIQ report captures a U.S. on-premise landscape in flux — one where value and versatility are driving growth, even as premium tiers feel the squeeze.
Editor’s Note: 3 Up, 3 Down with 3 Tier Beverages is a quarterly insights series available exclusively to Brewbound Insiders, via the Chicago-headquartered, bev-alc-focused consulting and data firm. In this latest installment of 3 Up, 3 Down, 3 Tier consultant Danelle Kosmal analyzes data trends in flavor-forward bev-alc, high ABV offerings, pricing and more.
Mother’s Day (Sunday, May 11) once again brought a welcome boost to the on-premise earlier this month, becoming the “most valuable” Sunday so far this year, according to CGA, the on-premise arm of NIQ.
On-premise spirits volume is trending at about 93% of the level the category was selling at in late 2019 and early 2020, prior to the COVID-19 pandemic and related on-premise shutdowns, according to a new report from CGA, the on-premise arm of NIQ.
Anyone who chose Sovereignty to win this year’s Kentucky Derby walked away pretty happy earlier this month, but the bev-alc industry was not so lucky, according to BeerBoard, an on-premise data firm.
When her husband told her he wanted to start a brewery, Trillium co-founder Esther Tetreault had a pair of questions for him. “Do you want to be a brewer, which is cool, or do you want to start a business in craft beer?” she asked JC Tetreault.
Overall beer category dollar sales declined in Q1 2025 compared to Q1 2024, but those losses were unbalanced between the channels, according to the most recent report from the National Beer Wholesalers Association (NBWA) and Fintech. Beer dollar sales reached an estimated $15.8 billion in the first quarter of the year, down about 4% year-over-year (YoY).
Tequila continues to gain share from other spirits in U.S. bars and restaurants, according to NIQ’s on-premise marketing research arm CGA. Tequila sales by value rose by 0.7% in the 12 months through the end of February, despite a 1.7% drop in volumes.
Sierra Nevada’s Big Little Thing IPA is getting a second act. The imperial IPA has been reformulated as a juicy hazy IPA with the ABV amped up to 9.5% from 9%. Although Big Little Thing has been a top-30 craft brand in off-premise scans, the brand’s trends have trended down since 2023.
Half of consumers went out for a drink in March, and on-premise visitations aren’t expected to slow down despite economic uncertainty, according to NIQ’s on-premise marketing research arm CGA.
St. Patrick’s Day gave the on-premise a welcome boost, but it wasn’t completely sunny for the bev-alc industry, according to the latest report by CGA, the on-premise arm of market research firm NIQ.