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The latest CGA by NIQ report captures a U.S. on-premise landscape in flux — one where value and versatility are driving growth, even as premium tiers feel the squeeze.
In this exclusive report curated for Brewbound Insiders, find out where drinkers are going, what they’re choosing, and how beer is holding its ground.
In this exclusive quarterly deep dive curated for Brewbound Insiders, 3Tier Beverages breaks down the latest trends shaking up the beverage industry.
When her husband told her he wanted to start a brewery, Trillium co-founder Esther Tetreault had a pair of questions for him. “Do you want to be a brewer, which is cool, or do you want to start a business in craft beer?” she asked JC Tetreault.
Overall beer category dollar sales declined in Q1 2025 compared to Q1 2024, but those losses were unbalanced between the channels, according to the most recent report from the National Beer Wholesalers Association (NBWA) and Fintech. Beer dollar sales reached an estimated $15.8 billion in the first quarter of the year, down about 4% year-over-year (YoY).
Tequila continues to gain share from other spirits in U.S. bars and restaurants, according to NIQ’s on-premise marketing research arm CGA. Tequila sales by value rose by 0.7% in the 12 months through the end of February, despite a 1.7% drop in volumes.
Beer’s Q1 on-premise sales were a mixed bag, according to the latest data report from tech and on-premise data firm BeerBoard.
Sierra Nevada’s Big Little Thing IPA is getting a second act. The imperial IPA has been reformulated as a juicy hazy IPA with the ABV amped up to 9.5% from 9%. Although Big Little Thing has been a top-30 craft brand in off-premise scans, the brand’s trends have trended down since 2023.
Half of consumers went out for a drink in March, and on-premise visitations aren’t expected to slow down despite economic uncertainty, according to NIQ’s on-premise marketing research arm CGA.
St. Patrick’s Day gave the on-premise a welcome boost, but it wasn’t completely sunny for the bev-alc industry, according to the latest report by CGA, the on-premise arm of market research firm NIQ.
U.S. adult non-alc (ANA) sales may be closing in on the $1 billion mark, but many bars – including some of the country’s upper echelon – aren’t on board yet with slanging zero-proof cocktails.
The On Premise universe grew in December, particularly driven by openings of Casual dining outlets, which were the most common venue type.
March Madness did indeed extend March Sadness (readers of Brewbound’s weekend newsletter will get the reference). Draft volume during the opening weekend of the NCAA men’s and women’s basketball tournaments declined -5.8% compared to the same weekend in 2024, according to on-premise data firm BeerBoard, which reviewed nationwide sales during the March 20-23, 2025, weekend and compared to March 21-24, 2024.
Beer has gained bev-alc dollar share at bars, restaurants and venues, taking from wine and spirits, according to the latest report from CGA, NIQ’s on-premise data arm. For the 52-week period ending January 25, beer accounted for 40.1% of all dollars spent in the on-premise channel, a +0.3 percentage point increase year-over-year (YoY). Ready-to-drink (RTD) canned cocktails increased dollar share +0.4 percentage points, to 1.2% of total bev-alc dollars.
TailGate Brewery founder and owner Wesley Keegan does not advise that other brewers mimic his Nashville-based brewery’s portfolio strategy, simply because it doesn’t make much sense. Throughout TailGate’s decade in operation, its flagship offerings have been a peanut butter milk stout and an orange wheat beer, neither of which were created with the goal of becoming the brewery’s lead style.
St. Patrick’s Day weekend wasn’t necessarily lucky for purveyors of draft beer, according to on-premise data firm BeerBoard, which published its annual recap of bev-alc performance at bars and restaurants during the holiday.
One of the latest signs that craft beer has entered a new era: Patrons of storied brewpub chains Gordon Biersch and Rock Bottom can now order domestic lagers produced by the world’s largest breweries.
