Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.
As many drinkers take a break from craft beer and other alcoholic beverages in January, craft breweries such as Notch are using the month and its lighter traffic to close taprooms temporarily as they undertake renovation projects.
Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.
Athletic Brewing has partnered with L.A. Libations-owned mixer maker Arriba Chelada to produce a ready-to-drink non-alcoholic michelada, Nada Chelada, rolling out to stores in the Southwest this month.
Between non-alcoholic spirits, beers, wines and mocktails, the options for consumers have boomed over the past few years, but the rise of this category has also presented a challenge for retail buyers – raising questions of where in the store these zero proof products belong. Now, as retailers expand their NA offerings, some stores such as Washington-based Town & Country Markets, are creating sets exclusively dedicated to the new wave of non-alcoholic adult beverages.
After launching his company Hoplark to create an alternative to beer, Dean Eberhardt is going after the real thing. Known for its four-SKU line of RTD hopped teas, the Boulder, Colorado-based beverage company has announced its entrance into the non-alcoholic “beer” market with the launch of Hoplark 0.0, a zero-calorie, zero-proof craft brew line that arrives in stores this month.
Non-alcoholic beer-maker Partake Brewing raised $16.5 million in a Series B funding round, the Alberta, Canada-based company announced Monday.
Following a year of explosive growth, non-alcoholic craft brewer Athletic Brewing is looking to lighten things up. The Stratford, Connecticut-headquartered brewery is launching Athletic Lite, a non-alc light beer that checks in at 25 calories, 0 grams of sugar, and 5 grams of carbohydrates.
Mass. Bay Brewing Co. will look to the Harpoon League brand family — including Rec. League hazy pale ale and Big League hazy double IPA — to drive growth in 2022.
Non-alcoholic (NA) beer maker Athletic Brewing Company will increase prices for many of its offerings, starting February 15, citing inflationary cost pressures from across the supply chain.
One of the nation’s largest craft breweries is dipping its toe into the non-alcoholic beverage space. Sierra Nevada Brewing Company has launched its first non-alcoholic product, Hop Splash, a sparkling water infused with Citra and Amarillo hops.
Athletic Brewing Company co-founder and CEO Bill Shufelt discussed the evolution of non-alcoholic (NA) beer – and the strategies the Stratford, Connecticut-based brewery has used to become a leader in the segment – during the Brewbound Live 2021 business conference in Santa Monica, California earlier this month.
A Louisiana resident filed a lawsuit last month against Heineken USA, alleging that the company has misled consumers in the labeling and marketing of its Heineken 0.0 non-alcoholic beer, as the product contains 0.03% ABV, Louisiana Record reported Tuesday.
More than 40 beverage companies and their leadership have joined forces as the founding members of the Adult Non-Alcoholic Beverage Association (ANBA), an industry trade organization created to support companies in the non-alcoholic beer, wine, and spirits spaces.
Brooklyn Brewery is expanding its Special Effects non-alcoholic beer line with a new 12-pack featuring four varieties of non-alc beers.
Fast-growing non-alcoholic craft beer maker Athletic Brewing Company has hired Andrew Katz to serve as the company’s first chief marketing officer.
As craft-focused wholesaler Night Shift Distributing (NSD) winds down operations in Massachusetts, non-alcoholic brewer Athletic Brewing will transition to the Sheehan Family Companies in the Bay State, effective October 18.
