Keurig Dr Pepper (KDP) has taken a minority stake in non-alcoholic beer maker Athletic Brewing Company, following a $50 million investment in the brand. Athletic co-founder Bill Shufelt shares why KDP was the right partner, what the investment will go toward, and how the company is pacing toward the end of 2022.
The Brewbound team discusses Athletic’s KDP deal, as well as the sale of Montauk Brewing to Tilray, and the closing of Maui Brewing’s acquisition of Modern Times and the shuttering of the San Diego brewery’s Anaheim taproom (the one with the pool).
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