Q1 2025 Beer, Spirits & NA Beverage Performance & Trends – 3Tier Beverages via NIQ
In this exclusive quarterly deep dive curated for Brewbound Insiders, 3Tier Beverages breaks down the latest trends shaking up the beverage industry.
NIQ
Featured NIQ Content
On-Premise Update & Outlook – CGA by NIQ March 2025
The On Premise universe grew in December, particularly driven by openings of Casual dining outlets, which were the most common venue type.
Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth
The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.
Additional Content
What Is The Neo-Prohibition Movement? Separating Fact From Fiction
U.S. government trying to limit your booze intake or access? The short answer is no. So why do we keep hearing rumblings about something called the ‘neo-prohibition’ movement?
Craft Cans Grow to 70% of Segment Dollar Sales; 6- & 12-pack Cans Lead the Way; 19.2s +41.6%
Craft cans gained +3.6% share of craft dollars in 2023, and now account for 69.9% off-premise craft dollar sales, according to NIQ data shared in Bump Williams Consulting’s 2023 craft recap.
5 Athletic Non-Alc Offerings Among Top 25 Craft Growth Brands of 2023
Seven of the top 25 craft growth brands in 2023 were non-alcoholic (NA) offerings, according to full-year NIQ data shared in Bump Williams Consulting’s 2023 craft review.
NIQ: Off-Premise Total Alcohol Sales Reach $89.8 Billion in 2023; Beer Sales $47.9 Billion
Off-premise dollar sales of beer topped $47.9 billion in 2023, according to market research firm NIQ. Beer accounts for half of total alcohol off-premise dollar sales, which reached $89.8 billion last year, a +1.1% increase compared to 2022. Although dollar sales increased for beer (+1.4%), volume declined -3% compared to a year ago. Beer was… Read more »
NIQ’s 4 Trends for 2024: Shifting Shopping Behavior, Changing Demographics, Premiumization and Flavor
As 2023 comes to a close, the teams at market research firms NIQ and CGA hosted a webinar Tuesday to give predictions for 2024 bev-alc trends, including shifting consumer behavior, changing demographics, and continued premiumization and flavor-forward trends.
CGA: On-Premise Velocity -4% YoY in Latest Week After Halloween Boost
On-premise sales velocity slowed slightly in recent weeks, down -2% week-over-week (WoW) in the latest week (ending November 5) and -3% in the previous week, according to CGA, a NIQ-powered on-premise market research firm, in the latest On-Premise Impact Report.
Bump Williams Consulting: Despite Spirit-based Hype, Beer Dominating RTD Share and Top Growth
Ready-to-drink (RTD) bev-alc continues to be a hot segment for beer, wine and spirits producers. However, the RTD landscape has become so extensive that its definitions have become blurry and sometimes confusing.
Data: FMBs Lead at C-Store, Other RTDs Face Big Opportunity
Convenience stores represent the next big opportunity for ready-to-drink cocktails, according to a new report from NIQ. Convenience dollar share for RTDs is up 14.6% since last year, per NIQ data shared this month at NACS.
FMB & RTD Cocktail Sales Up, As BevAlc Steady Over Labor Day Weekend
Volume improved slightly on a sequential basis across wine, spirits and flavored malt beverage categories, while decelerating across hard seltzer in the two-week period ending September 9, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
NIQ: Beer Dollars +0.7%, Volume -4.1% Through Mid-June
Off-premise beer category dollar sales are up +0.7%, while volume sales have declined -4.1% for the four-week period ending June 17, according to market research firm NIQ. Also, the off-premise declines of Bud Light accelerated compared to previous weeks.
CGA July 4 On-Premise Preview: Drink-led Outlets Velocity +31% in 2022
The on-premise channel is expected to see a welcome boost this coming week due to Independence Day, according to on-premise market research firm CGA, a NIQ company.