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With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.
Firestone Walker’s new high ABV Mind Haze Rage line of “lemonade-infused turbo radlers” are now arriving on retail shelves.
Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.
Four Loko maker Phusion Projects plans to launch a 14% ABV hard seltzer sometime in the fourth quarter of 2019. The Four Loko Twitter account teased the launch Tuesday night, posting an image of the forthcoming seltzer that quickly garnered 76,700 likes and 21,400 retweets, as of press time. Phusion Projects co-founder and managing partner Jaisen Freeman confirmed to Brewbound that Four Loko Seltzer will be introduced later this year.
In the competition for active lifestyle consumers, MillerCoors believes its found an answer to Anheuser-Busch’s popular Michelob Ultra brand. The United States’ second-largest beer company announced today plans to begin nationally distributing Saint Archer Gold — its 95-calorie, 2.6 carb light lager — beginning January 1, 2020.
Count Deschutes Brewery among the list of beer companies experimenting with no- and low-alcohol offerings. The Bend, Oregon-headquartered craft brewery — the 10th largest U.S. craft brewery, according to the Brewers Association — has begun testing prototypes of two non-alcoholic beers.
Boulevard Brewing Company today announced the launch of a line of ready-to-drink (RTD) canned cocktails called Fling. Speaking to Brewbound, Jeff Krum, president of Duvel Moortgat USA, which owns the Kansas City craft brewery, described the company’s foray into RTD cocktails as more of a “side hustle.”
Craft beer maker Oskar Blues is expanding into the hard seltzer space. The Longmont, Colorado-headquartered beer company, which is part of the Canarchy Craft Brewery Collective, is planning a nationwide launch of a new hard seltzer brand in early 2019.
After months of test batches and experimental releases, Drake’s Brewing Co. is excited to announce the special release of Brightside Extra Brut IPA in six-packs. Drake’s has played a pioneering role in the development of the new Brut IPA style since it emerged at the beginning of 2018 in San Francisco.
Although it has been accessible in restaurants and bars on draft, Maui Brewing Company will release Lilikoi Saison for the first time in cans for to-go purchase. The offering will be available for a limited time beginning Monday, July 16th. The tart Saison with passionfruit is brewed with Pilsner, Wheat, Flaked Oats, and Golden Naked Oats malt and local lilikoi.
Deschutes Brewery introduces Humm Zinger, a collaboration with fellow Bend, Oregon, craft innovator Humm Kombucha.
RE: FRESH Radler, which began as class projects within the University of Wisconsin – Madison, is now in commercial production and available in stores. RE: FRESH is a blend of real grapefruit soda and a classic lager beer.
This month, Rogue releases 10 Hop IPA, an imperial IPA made with 10 varieties of hops grown at Rogue Farms in Independence, Oregon, including two new hops: Keven and Adair.
In an effort to further establish itself in the high end craft beer category, Kansas City’s Boulevard Brewing Co. will launch a new line of premium-priced beers in the third quarter of this year, Duvel USA executives told Brewbound.
In this edition of Press Clips: BrewDog revenues increase 55 percent in 2017; a federal judge rules against brewery to-go sales in Texas; two A-B High End craft breweries release Yankees and Nationals branded beers; and much more.
In the latest edition of Press Clips: Yuengling adds Golden Pilsner to its year-round lineup; Pabst launches new legacy brand offerings; fire shutters Rogue’s San Francisco pub; and more.
In this week’s edition of Last Call: Constellation Brands-owned Ballast Point announces plans to consolidate its operations in Miramar; Epic Brewing recalls a batch of beer; A-B releases its Bud Light “Dilly Dilly” ad; and more.
