New Products

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Featured New Products Content

Lagunitas to Bolster ‘Most Relevant Portfolio’ in Craft with Hazy, NA and Flavor-Forward Innovation

Lagunitas to Bolster ‘Most Relevant Portfolio’ in Craft with Hazy, NA and Flavor-Forward Innovation

With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.

‘95% of New Brands Fail’ – How to Be the Other 5%

‘95% of New Brands Fail’ – How to Be the Other 5%

Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.

Additional Content

Bold Rock Launches Craft Hard Tea and Hard Lemonade

Bold Rock, the best-selling regional craft cider in the United States, continues to expand reach into adjacent craft beverage segments with the announcement of new Hard Tea and Hard Lemonade lines.

Vibrant Alaskan Wildflower Inspires Alaskan Brewing’s Latest

The latest offering from Alaskan Brewing is a light, easy-drinking ale brewed with fireweed honey, releasing at the height of Alaska’s summer. Fireweed Blonde is the second offering in Alaskan’s new Limited Release series introduced this year.

Ecliptic Brewing to Launch Tiki-Inspired Tropical Ale

Ecliptic Brewing is gearing up for summer with the release of Hoku-lele Tiki-Inspired Tropical Ale. Shipping in early-July, this Special Release beer will be the first 16-ounce can available in this series.

DESTIHL Brewery Launching Craft Hard Seltzer Line

DESTIHL Brewery, an independent craft brewery, has announced the coming launch of its premium Craft Hard Seltzer line this summer. In DESTIHL’s endless quest to ‘Support Flavor & Boycott Bland’, the brewery’s Craft Hard Seltzers feature flavors ‘made by nature, not in a lab’.

Brouwerij Huyghe Releases 500ml Cans of Delirium Nocturnum

Frederick, Md. — Better Beverage Leaders, Inc. announces that Brouwerij Huyghe’s Belgian Strong Dark Ale, Delirium Nocturnum, will be packaged in cans for the first time. BBL, Inc. will be importing the beer into the United States with a projected landing date of September 2020. It will be made available to their distribution partners across… Read more »

Brewers Registering Fewer New Product Labels

Brewers Registering Fewer New Product Labels

Since the COVID-19 pandemic began, new product innovation at breweries has declined by nearly half, according to alcoholic beverage compliance firm Sovos ShipCompliant. New product registration from breweries declined 43.4% in April and May in Sovos ShipCompliant’s database, compared to the same months in 2019.

Watch Brewbound Frontlines: Weathered Souls Discusses Black is Beautiful Collaboration; Buffalo Wild Wings Shares Reopening Plans

Watch Brewbound Frontlines: Weathered Souls Discusses Black is Beautiful Collaboration; Buffalo Wild Wings Shares Reopening Plans

This week’s two-part Brewbound Frontlines livestream features leaders from Weathered Souls Brewing Company, who discusses the Black is Beautiful collaboration initiative, and then, in a separate conversation, Buffalo Wild Wings beverage innovation manager Jason Murphy shares the sports bar chain’s reopening plans and what it means for craft brewers.

Tröegs Releases Nimble Giant

Tröegs Independent Brewing announced the release of its gracefully dank Once-A-Year Double IPA, Nimble Giant.