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With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.
Firestone Walker’s new high ABV Mind Haze Rage line of “lemonade-infused turbo radlers” are now arriving on retail shelves.
Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.
Castle Island Brewing Company –an award-winning brewery dedicated to crafting a party for a purpose—has added a hazy India Pale Ale called Fiver to their year-round product lineup, and are committed to donating 5% of the beer’s proceeds to a series of different charities.
Flying Embers, the Better-For-You Alcohol Brand, announces three new Hard Kombucha innovation flavors as a part of their limited release Flight Series.
Von Ebert Brewing, the award-winning and locally owned Portland-based brewing company, on Friday is releasing the latest additions to its Heritage bottled beer program, Alma and The Quality of Silence.
Anheuser-Busch InBev is “remixing” its Bud Light Seltzer variety pack, adding three new flavors — Cranberry, Grapefruit and Pineapple — that will be featured in a second variety 12-pack with its Strawberry flavor. The new mixed packs are expected to be on store shelves nationwide by Monday, August 31.
Beer distributors widely anticipate Monster Energy to enter the hard seltzer segment as early as next year, according to a survey conducted by Goldman Sachs Equity Research. Nearly 85% of wholesalers in the “Beverage Bytes” survey, representing feedback from more than 80 distributors and approximately 180,000 retail outlets that sell alcohol, believe that Monster will or potentially could launch a hard seltzer product.
Bourbon County Stout — Goose Island’s annual barrel-aged special release — will celebrate a decade this fall as a post-Thanksgiving tradition for beer fans when the brewery will roll out the 2020 offerings on Friday, November 27.
Bubble NBA basketball is finally here — and two craft breweries are creating beers branded for their respective home teams. Deschutes Brewery will launch Rip City Lager in partnership with the Portland Trail Blazers. Also today, Framingham, Massachusetts-based Jack’s Abby Craft Lagers announced a four-year partnership with the Boston Celtics.
As the effects of the COVID-19 pandemic on the on-premise channel continue to be felt worldwide, Molson Coors Beverage Company reported $2.5 billion in net revenue for the second quarter of 2020, a 15.1% decline compared to the same period last year.
The Holy Grail for Hopheads, Dogfish Head Craft Brewery’s iconic 120 Minute IPA is back with a bold, new bottle carrier.
Odell Brewing continues to expand its beyond beer offerings with Allkind Hard Kombucha, which will launch this fall. Last year, the Fort Collins, Colorado-headquartered craft brewery rolled out the OBC Wine Project, a collection of canned wines.
An 805 line extension is coming soon to California. Firestone Walker will start a 60-day test of 805 Cerveza — its first line extension of flagship 805 blonde ale — in early August in three California counties.
The CANarchy Craft Brewery Collective is leaning even harder into the seltzer space with two new mixed packs hitting retailers this fall, while also cashing in on the equity of its popular Jai Alai IPA with a low-calorie line extension called Jai Low. CANarchy’s plans for fall resets include the launch of Cigar City Jai… Read more »
Kombrewcha CEO Garrett Bredenkamp is looking to the hard seltzer segment for inspiration as the hard kombucha brand backed by Anheuser-Busch’s ZX Ventures looks to compete in the fast-growing segment. As such, this fall, Kombrewcha will introduce two new flavors — Blood Orange and Mango Pineapple — to a 12 oz. 4-can variety pack, which also includes existing offerings Berry Hibiscus and Ginger Lemon.
Saint Archer Gold might have needed just a little more patience. But Molson Coors’ patience with the brand — the company’s answer to the top-selling super premium offering, Anheuser-Busch’s Michelob Ultra — has run out, the company announced Friday, citing pressures caused by the novel coronavirus pandemic.
