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With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.
Firestone Walker’s new high ABV Mind Haze Rage line of “lemonade-infused turbo radlers” are now arriving on retail shelves.
Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.
Many new beverage-alcohol products on display at the National Association of Convenience Stores (NACS) trade show earlier this month in Las Vegas “[f]ocused on premiumization, convenience, betterment and enhanced flavor profiles,” according to Goldman Sachs senior equity research analyst Bonnie Herzog.
Heineken USA is going for silver in January 2023. The U.S. subsidiary of the Dutch brewing giant will roll out its newest innovation in Q1: Heineken Silver, which checks in at 95 calories, 3.2 grams of carbohydrates and 4% ABV.
The Beast Unleashed, the first product born from Monster Beverage and CANarchy Craft Brewery Collective’s merger, will roar to life in January 2023.
PepsiCo and FIFCO USA have struck a licensing agreement to allow the latter to produce a hard iced tea using the Lipton brand, which will roll out next year through Pepsi’s Blue Cloud Distribution.
The Yellowstone universe has expanded into the cold boxes and warm shelves of Texas – with more states to follow – in the form of craft beers and ranch waters from 6666 Grit & Glory. The products are the result of a collaboration between Yellowstone creator Taylor Sheridan, 101 Studios CEO and producer David Glasser and beverage incubator L.A. Libations.
Jared Welch, co-founder and production manager of Southern Grist Brewing Co., doesn’t like to back down from a “brewing challenge.” So when the Nashville brewery was approached by Franklin, Tennessee-headquartered Hardee’s to turn the fast food giant’s biscuits into beer, Welch was ready and willing.
Great Lakes® Brewing Co. (GLBC) announces the return of Blackout Stout Imperial Stout to its 2022 seasonal portfolio.
Allagash Brewing Company has resisted the urge to jump on the IPA trend for quite some time – at least within its core lineup – with growth driven by the success of its flagship Allagash White Belgian-style witbier.
Blake’s Hard Cider has invested in a new production facility in Wolcott, New York – a $9 million project to support demand for the Michigan-based cidery’s offerings.
Unlike most craft breweries whose businesses thrive in the spring and summer months, Great Lakes Brewing Company’s sales pick up in the second half of the year. CEO Mark King and COO Steven Pauwels said they’re preparing for a big fall and winter driven by seasonal releases Oktoberfest and Christmas Ale.
Boston-based Harpoon Brewery launched its first non-alcoholic beer Tuesday: Open League non-alc hazy IPA.
Threes Brewing has just released Incredulous Laughter, an oak-aged Biere de Miele brewed with buckwheat honey. This is the first bottling of this beer, formerly a draft-only offering at their flagship Brooklyn bar.
One year after its launch, the joint venture between Boston Beer Company and Beam Suntory revealed a third product: Twisted Tea Sweet Tea Whiskey. Hard MTN Dew – a collaboration between Boston Beer and PepsiCo – rolled out to Las Vegas retailers this week after a regulatory standoff with the Nevada Department of Taxation.
Monster Beverage Company confirmed its long-rumored entrance into beverage alcohol during its Q2 2022 earnings call on Thursday, announcing that Monster Beast Unleashed, a four-SKU line of flavored malt beverages (6% ABV) will launch in late Q4 2022 with the goal of being nationally distributed by the end of 2023.
