Craft Navigating a ‘Perfect Storm’ of Waning Consumer Demand, Distributor Disinterest and Dried-Up Draft Sales
Craft beer has entered “no to negative growth territory,” Brewers Association (BA) chief economist Bart Watson said during a year-end webinar last week. “We were in double-digit growth as recently as 2014, 2015, and then we moved into kind of a more developed, slow, single-digit growth rate,” Watson said. “COVID hit, and we had the worst year in craft history in 2020 with a partial bounce back in 2021.