IPA

Watch: New Belgium CEO Steve Fechheimer Explains Voodoo Ranger Brand’s Evolution and Strategy

Watch: New Belgium CEO Steve Fechheimer Explains Voodoo Ranger Brand’s Evolution and Strategy

Since its debut in 2016, New Belgium Brewing’s Voodoo Ranger line has become a growth engine for the Fort Collins, Colorado-headquartered craft brewery. The IPA brand, fronted by a snarky, skeletal “spokescreature,” came at just the right time. Sales of New Belgium’s Ranger IPA were down 50% and the team decided the brand wasn’t salvageable.

“We needed something fresh; we needed something more relevant to the IPA category,” CEO Steve Fechheimer said during the Brewbound Live business conference earlier this month. “It was time to take a risk.”

Two Roads Brewing Adds New Hazy Juicy IPA To Line Up

Connecticut’s Two Roads Brewing Company takes its mission of Taking the Road Less Traveled to the skies with the launch of their new-year round Hazy Juicy IPA, Cloud Sourced, 6.5% hazy, juicy IPA that has an intense, citrus juiciness balanced with a soft malt core.

New Belgium Announces a New Sessionable Voodoo Ranger: American Haze

Fort Collins, Colo. — New Belgium Brewing announces its newest launch of the Voodoo Ranger brand series, American Haze, a 5% ABV IPA built to enjoy anytime and anywhere. American Haze is brewed with all-American hops, boasts supreme drinkability, and is available now nationwide. This marks the first in the current year-long Voodoo Ranger collection to have an ABV lower than 7.0%, to give beer drinkers the ability… Read more »

Pabst Launches Craft Beer Brand, Captain Pabst, with Flagship IPA

Pabst Launches Craft Beer Brand, Captain Pabst, with Flagship IPA

Pabst Brewing Company is launching a line of craft beers, as the craft segment has matured and sales of craft offerings have slowed to low single-digit growth. The Los Angeles-headquartered maker of Pabst Blue Ribbon announced today the launch of Captain Pabst, a standalone craft beer brand outside of the PBR family, and the launch of its flagship offering, Seabird IPA, in Wisconsin and Illinois.

Nielsen: Active Lifestyle Beers Offer Big Opportunity for Craft, IPAs Remain Dominant Style and Value Tops Volume

Nielsen: Active Lifestyle Beers Offer Big Opportunity for Craft, IPAs Remain Dominant Style and Value Tops Volume

Consumers are considering health and wellness more and drinking less but willing to spend more on alcoholic beverages when they do drink, members of market research firm Nielsen’s beverage alcohol team shared during last week’s Brewers Association Power Hour webinar. Here are three takeaways from Nielsen’s latest update on craft’s mid-year performance. Consumers More Mindful… Read more »

Rogue Ales & Spirits Releases Hop 10 IPA

This month, Rogue releases 10 Hop IPA, an imperial IPA made with 10 varieties of hops grown at Rogue Farms in Independence, Oregon, including two new hops: Keven and Adair.

Marin Brewing Releases Dotard Double IPA

Marin Brewing’s Brewmaster Arne Johnson often finds inspiration in the most fascinating places, including the news. Johnson’s love of current events and politics recently lead him to the nearest dictionary where he fell in love with a new word, and that word is the name for his next great beer.

Castle Island Brewing Expands Core Portfolio with Release of Hi-Def Double IPA

On the heels of its recent taproom opening, Castle Island Brewing Company is expanding its core line-up with the release of Hi-Def, a new Double IPA. Hi-Def marks the first addition to the core lineup that will be available throughout Castle Island’s distribution network since the Company opened its doors in late 2015.

Stone Brewing to Release Tangerine Express IPA in Cans

In February, Stone Brewing unleashed a juicy and tropical IPA brewed with whole tangerine and pineapple named Stone Tangerine Express IPA. Six months later the hugely flavorful and aromatic Stone Tangerine Express IPA is making its debut in six-packs of 12-ounce cans.