Since its debut in 2016, New Belgium Brewing’s Voodoo Ranger line has become a growth engine for the Fort Collins, Colorado-headquartered craft brewery. The IPA brand, fronted by a snarky, skeletal “spokescreature,” came at just the right time. Sales of New Belgium’s Ranger IPA were down 50% and the team decided the brand wasn’t salvageable.
“We needed something fresh; we needed something more relevant to the IPA category,” CEO Steve Fechheimer said during the Brewbound Live business conference earlier this month. “It was time to take a risk.”
Perrin Brewing Company announces the release of Call Me Hazy – Tropical IPA, the next chapter in the Call Me Hazy rotating IPA series. Call Me Hazy – Tropical IPA is now available at the Perrin Pub on draft and in 6-packs of 12 oz. cans, with Michigan-wide distribution coming soon.
The craft brewery where the brut IPA trend started in 2018 shuttered with little warning over the weekend. San Francisco brewpub Social Kitchen and Brewery announced it would close its doors last weekend, citing lease issues.
Austin’s Independence Brewing Co. announced today the release of two new seasonal beers, on shelves now. A Snoop Dogg-inspired blueberry double IPA fittingly named “Bluebonic Chronic” and a bright, tropical Berliner Weisse made with passion fruit and guava purée.
Connecticut’s Two Roads Brewing Company takes its mission of Taking the Road Less Traveled to the skies with the launch of their new-year round Hazy Juicy IPA, Cloud Sourced, 6.5% hazy, juicy IPA that has an intense, citrus juiciness balanced with a soft malt core.
Fort Collins, Colo. — New Belgium Brewing announces its newest launch of the Voodoo Ranger brand series, American Haze, a 5% ABV IPA built to enjoy anytime and anywhere. American Haze is brewed with all-American hops, boasts supreme drinkability, and is available now nationwide. This marks the first in the current year-long Voodoo Ranger collection to have an ABV lower than 7.0%, to give beer drinkers the ability… Read more »
Pabst Brewing Company is launching a line of craft beers, as the craft segment has matured and sales of craft offerings have slowed to low single-digit growth. The Los Angeles-headquartered maker of Pabst Blue Ribbon announced today the launch of Captain Pabst, a standalone craft beer brand outside of the PBR family, and the launch of its flagship offering, Seabird IPA, in Wisconsin and Illinois.
Consumers are considering health and wellness more and drinking less but willing to spend more on alcoholic beverages when they do drink, members of market research firm Nielsen’s beverage alcohol team shared during last week’s Brewers Association Power Hour webinar. Here are three takeaways from Nielsen’s latest update on craft’s mid-year performance. Consumers More Mindful… Read more »
In this week’s Last Call: Canada lifts its tariff on U.S. aluminum cans; farmers and brewers downplay climate change’s effect on beer production and pricing; the Brewers Association lands Iron Maiden’s singer as CBC keynote speaker; and more news from the week.
Marin Brewing’s Brewmaster Arne Johnson often finds inspiration in the most fascinating places, including the news. Johnson’s love of current events and politics recently lead him to the nearest dictionary where he fell in love with a new word, and that word is the name for his next great beer.
On the heels of its recent taproom opening, Castle Island Brewing Company is expanding its core line-up with the release of Hi-Def, a new Double IPA. Hi-Def marks the first addition to the core lineup that will be available throughout Castle Island’s distribution network since the Company opened its doors in late 2015.
In February, Stone Brewing unleashed a juicy and tropical IPA brewed with whole tangerine and pineapple named Stone Tangerine Express IPA. Six months later the hugely flavorful and aromatic Stone Tangerine Express IPA is making its debut in six-packs of 12-ounce cans.
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