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‘95% of New Brands Fail’ – How to Be the Other 5%

‘95% of New Brands Fail’ – How to Be the Other 5%

Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.

Additional Content

State of Craft M&A: ‘Cashless’ Deals, ‘Bespoke’ Arrangements

State of Craft M&A: ‘Cashless’ Deals, ‘Bespoke’ Arrangements

Craft brewery owners dreaming of selling their businesses in multi-million dollar deals are doing just that – dreaming, industry leaders said last week during a panel discussion about exiting the business at the Mass Brewers Guild annual conference.

Kylie Jenner’s Sprinter Brand Raises $4M

Kylie Jenner’s Sprinter Brand Raises $4M

Vodka soda RTD Sprinter Spirits reported it had secured over $4 million in new investment as part of a $12 million round it is currently raising, per a Securities and Exchange (SEC) Form D filed on Friday.

InvestBev’s Accelerator Bets on RTDs, Rum and Culture in New Cohort

InvestBev’s Accelerator Bets on RTDs, Rum and Culture in New Cohort

Spirits-based ready-to-drink (RTD) is one of the more fragmented segments in bev-alc, but independent brands with discipline and an eye for the right occasion can still break through, according to Gustavo Aguirre, vice president of brand innovation at private equity firm InvestBev.

Dad Strength Gets Bites For $300K on Shark Tank

Dad Strength Gets Bites For $300K on Shark Tank

The sharks were biting on low-ABV on the season premiere of ABC’s Shark Tank. Dad Strength, the maker of 2.9% ABV IPAs, generated interest from four of the show’s investors.

818 Tequila Parent Company Announces New Investment, CEO

818 Tequila Parent Company Announces New Investment, CEO

Kendall Jenner’s 818 Tequila has landed additional investment and named a new CEO. The tequila brand’s parent company, Calabasas Beverage Company (CBC), received a strategic investment from the Pérez family, owners of Grupo Solave.

Ballast Point Takes On New Investors, Plans Expansion

Ballast Point Takes On New Investors, Plans Expansion

San Diego-based Ballast Point has new, local investors in its ownership group, San Diego Beer News reported. Hospitality force RMD Group and boutique investment firm Cypress Ascendant have taken shares in the brewery, and the investors who facilitated the bombshell acquisition of Ballast Point from Constellation Brands in 2019 have exited.

Benchmark Invests in Blake’s Beverage Co.; National Sales and Distribution Partnership Rolling Out

Benchmark Invests in Blake’s Beverage Co.; National Sales and Distribution Partnership Rolling Out

Michigan-based beverage-alcohol platform Benchmark Beverages has taken a minority investment in Blake’s Beverage Co. and the two companies have launched a commercial partnership. Benchmark (Dark Horse, Roak, Brew Detroit, Great America) and Blake’s Beverage Co. (Blake’s Hard Cider, Austin Eastciders, Avid Cider) aim to “accelerate growth and shake up the beyond-beer category with fresh innovation and national scale,” according to a press release.

Anheuser-Busch to Cease Production at Portsmouth Facility; Invests $1M in Wicked Weed’s Asheville Operations

Anheuser-Busch to Cease Production at Portsmouth Facility; Invests $1M in Wicked Weed’s Asheville Operations

Anheuser-Busch InBev (A-B) continues to reshuffle its craft brewing operations. The world’s largest beer manufacturer announced a $1 million investment in Wicked Weed’s Asheville, North Carolina-based operations that coincides with the winding down of operations at its 104,000 sq. ft. production facility in Portsmouth, New Hampshire, “over the next few months.”

SipMargs Lands $3M, Influencer Alix Earle For Revamp

SipMargs Lands $3M, Influencer Alix Earle For Revamp

SipMARGS, a ready-to-drink (RTD) sparkling margarita brand has revamped its liquid and landed $3 million from new investors, including powerhouse social media influencer Alix Earle.