Launched in 2021, Darnell Smith’s THC-infused non-alcoholic (NA) spirit brand MXXN (pronounced “moon”) has had the distinction — or disadvantage, depending on your perspective — of being ahead of the curve on not one but two beverage trends. Now that consumers have caught up, he’s ready.
Despite rising regulatory hurdles nationwide, optimism still exists for intoxicating hemp beverages, as evidenced by smaller investment funds’ desire to back brands in the nascent category.
Legislation in progress across several states aims to bring beverages infused with intoxicating hemp into regulatory frameworks akin to alcohol’s three-tier system.
Texas is close to enacting a total ban on THC and THCA hemp products, as a law outlawing manufacturing, sales and possession heads to Gov. Greg Abbott’s desk for final approval.
Not that long ago, the idea of buying cannabis online – especially in a drinkable format – would have seemed like an unlikely pipe dream. Now, order-by-mail has become a primary mechanism for distributing intoxicating hemp beverages.
Under new leadership for the first time in more than a decade, the Brewers Association (BA) is “relentlessly focused on members and what their needs are,” CEO and president Bart Watson said last week.
As some suppliers and wholesalers warm to intoxicating hemp beverages, bev-alc trade group leaders are looking for regulatory parity between their members’ products and the burgeoning segment.
Canadian cannabis giant Tilray Brands recorded a 1% year-over-year (YoY) net revenue decline across all its business ventures in Q3, but the latest financials are simply growing pains as the company continues to streamline and consolidate its business, leadership shared today during the company’s quarterly earnings call with investors and analysts.
In the latest edition of A Round With … – a weekly Q&A with industry leaders exclusively for Insiders – Tilray Brands North America president Ty Gilmore talked with Brewbound’s sibling publication BevNET about how the company intends to leverage its scale to go deep in hemp-derived delta-9 drinks and how it is navigating the evolving regulatory landscape for hemp products in the U.S.
