3 Up, 3 Down with 3 Tier Beverages is a quarterly insights series available to Brewbound Insiders, via the Chicago-headquartered, bev-alc-focused consulting and data firm.
Hard seltzers are continuing to attract new consumers, even during the COVID-19 pandemic, according to a study conducted by market research firm Nielsen. During the eight-week period during the COVID-19 outbreak, the number of consumers buying hard seltzer nearly doubled, as 44% of hard seltzer buyers were doing so for the first time, according to the study.
The hard seltzer segment is on pace to capture 10% of the beer category dollar sales by this summer, according to Cowen analyst Vivien Azer. Last week, hard seltzer segment’s share of beer category dollar sales reached 8.8%, according to market research firm Nielsen. And there are no signs that the segment is slowing down.
Two of the largest hard seltzer makers are launching new offerings outside of the segment’s standard 5% ABV, 100-calorie playbook.
After a corporate restructuring in the fourth quarter of 2019 and a bevy of new products hitting the market in the New Year, Molson Coors Beverage Company was poised for a strong 2020. But then the COVID-19 outbreak shutdown on-premise bars and restaurants in mid-March, and everything changed. In the first quarter of 2020, Molson Coors’ net sales revenue declined 8.7%.
UpCountry Brewing is rolling out more cans! The brewery is canning its hard seltzer collaboration brew with Devil’s Foot Beverage Co. Cans will be available beginning on Wednesday, April 29th.
The story of Boston Beer Company’s Truly Hard Seltzer brand remains the same; the company can’t keep up with demand for the hard seltzer category’s second largest brand. The mid-March pantry stock up caused by the novel coronavirus shutting down virtually all on-premise sales led to a spike in Truly sales earlier than expected.
Two months after Constellation Brands made a minority investment in Press Premium Alcohol Seltzer, the company’s chief commercial officer for its beer division, Bruce Jacobson, announced he is leaving the beer, wine and spirits company after 17 years to join the Milwaukee, Wisconsin-based hard seltzer maker.
The crowd-sourced fund to support the families of victims of the shooting at Molson Coors Brewing Company’s Milwaukee campus last month has topped $1.1 million. The fund, which reached $1,178,770 as of press time, was set up on behalf of the National Compassion Fund, a program of the National Center for Victims of Crime. All funds collected will go directly to the families of the five victims.
Surprising to almost no one, beer dominated social media conversations about alcoholic beverages during Super Bowl LIV, according to consumer insights firm Social Standards.
Anheuser-Busch InBev’s revenue increased 4.3%, to $52 billion, in 2019, but executives within the world’s largest beer company said Thursday that the growth fell short of expectations.
The Boston Beer Company’s Truly Hard Seltzer will launch its Wild Berry flavor on draft nationwide on March 2, replacing the unflavored Truly on Tap draft offering that rolled out in August. Figueroa Mountain Brewing Company has laid off at least eight employees, according to the Full Pint.
Truly Hard Seltzer sales boosted the Boston Beer Company’s fourth quarter revenue to an all-time high of $301.3 million, but it wasn’t without cost, as profits took a hit due to expensive third-party contract production.
Monday Night Brewing is poised to bring one of the first high-quality hard seltzers to the Southeast market, with the launch of Narwater Craft Hard Seltzer in late February. Narwater is distinct from its competitors because it is made with 100% real fruit.
The hard seltzer category could reach about 10% of the beer market in the next few years, according to research reports from two leading financial services firms. Meanwhile, FIFCO USA has stopped production of Pura Still, the 95-calorie, 4.5% ABV spiked still water brand after less than two years, according to a memo sent to wholesalers this week. Finally, Iron Heart Canning, the country’s largest mobile canning service provider, announced today an agreement to acquire Michigan Mobile Canning.
