FIFCO USA has unveiled several changes coming to its flavored malt beverage (FMB) brand Seagram’s Escapes, including the addition of slim cans and the reformulation of some core flavors.
FIFCO USA-owned Seagram’s Escapes is refreshing its brand family in 2024. Seagram’s Escapes Refreshers will roll out in 15 markets next year, the company announced today. The 5% ABV flavored malt beverage (FMB) is sweetened with cane sugar and fruit juice, according to a press release.
FIFCO USA has unveiled a new 7.5 oz can for its malt-based beverage line Seagram’s Escapes, aiming to leverage the new format and $1 price point to carve out space at retail outlets and bring in new customers.
PepsiCo and FIFCO USA have struck a licensing agreement to allow the latter to produce a hard iced tea using the Lipton brand, which will roll out next year through Pepsi’s Blue Cloud Distribution.
Long-time Anheuser-Busch InBev marketing executive Andy Goeler will retire at the end of the year after a 43-year career with the world’s largest beer maker. Plus, leadership changes at Pabst, FIFCO USA, Orpheus and the Texas Craft Brewers Guild.
A pioneer of the Vermont craft beer industry will no longer have a physical presence in the state. Magic Hat Brewing, now owned by Rochester, New York-based FIFCO USA, will vacate its brewery and performing arts center, called “The Artifactory,” in South Burlington, Vermont, next month, according to a press release.
FIFCO USA is embracing its role as a “big-small company.” With just 1.3% of market share, FIFCO is nowhere near the size of the world’s largest brewery, Anheuser-Busch, but both companies have the same number of wholesalers. FIFCO USA is still able to pull in big-name celebrity sponsorships. Those celebrity relationships were on display during FIFCO USA’s national sales meeting last week in Philadelphia.
