Distribution

Stay informed as breweries expand their presence and read the latest beer industry news relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between brewers and distributors, the latest industry news and analysis provide context and best practices within a complex beer distribution network.

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Featured Distribution Content

Reyes Adds 38M Cases as RNDC Deal Now Complete in 11 Markets

Reyes Adds 38M Cases as RNDC Deal Now Complete in 11 Markets

The first major piece of RNDC’s territory fire sale is now complete. Reyes’ mega deal for 11 RNDC markets closed at the end of business on Friday, adding 38 million cases to its more than 360-million-case business.

Additional Content

Athletic Expands Retail Presence in U.K. and Canada

Athletic Expands Retail Presence in U.K. and Canada

While Athletic Brewing Company continues to record exponential growth for its non-alcoholic (NA) offerings in the U.S., it’s not limiting itself to its home country. The Milford, Connecticut-based craft brewery announced expansion moves today for its business in both the U.K. and Canada.

7 California Distributors Form Alliance to Create Statewide Network

7 California Distributors Form Alliance to Create Statewide Network

Seven California beer and beverage distributors have formed an alliance to provide a nearly statewide network to suppliers under the California Beverage Solution banner. The founding seven distributors include six independent Anheuser-Busch distributors, along with one of the largest craft-focused distributors in the country.

Monster Move: Bang Transition to Coke Network Confirmed

Monster Move: Bang Transition to Coke Network Confirmed

According to a letter to distributors viewed by BevNET and Brewbound, Tony Short, CEO of Monster-owned beer maker CANarchy Craft Brewery Collective, confirmed previous reports that The Coca-Cola Company has begun the process of onboarding Bang within its national red-truck distribution system, marking the brand’s second go-round with one of the country’s largest beverage suppliers.

Rocky Wirtz Dies at Age 70

Rocky Wirtz Dies at Age 70

Breakthru Beverage Group founder W. Rockwell “Rocky” Wirtz has died at age 70 following a brief illness, the company announced Tuesday evening.

Walmart’s Unique UPC Mandate for Seasonals and Variety Packs Could be Headache for Brewers

Walmart’s Unique UPC Mandate for Seasonals and Variety Packs Could be Headache for Brewers

Brewers with seasonal or variety pack placements in Walmart stores may be in for a bumpy ride. The Beer Industry Electronic Commerce Coalition threw up a warning flare last week that the largest brick-and-mortar retailer in the U.S. would be mandating that all seasonal brands and variety packs use unique UPC codes, starting in early 2024.