Distribution

The largest total beverage wholesaler in the Pacific Northwest and a Southern California-focused independent distributor are linking up to start a distribution operation in Idaho this fall.

Michigan’s Bell’s Brewery continues to fill out its distribution map as part of its goal for national distribution. The Kalamazoo, Michigan-based craft brewery will add Northern California and Montana this month. The brewery’s beer is now sold in 44 states, plus Washington, D.C. and Puerto Rico. The Northern California expansion will begin on Friday, September… Read more »

The Reyes Beer Division will enter its 10th market later this year with the planned acquisition of DET Distributing in Tennessee.

After more than a year under the wing of Molson Coors, spirits-based, ready-to-drink canned cocktail maker Superbird will leave the nest as Molson Coors hands the reins to the brand’s distribution efforts back to its parent company, Casa Komos Brands Group (CKBG).

THC-infused soda maker Green Monké has secured an exclusive long-term partnership to co-create beverages with one of the cannabis industry’s best-known brands. Plus, Canadian cannabis giant Tilray has signed on with Southern Glazer’s Wine & Spirits to distribute its forthcoming portfolio of CBD-infused beverages starting this fall.

Cincinnati’s Rhinegeist Brewery will begin “a two-stage expansion” into Houston, Texas, starting in mid-August via Silver Eagle Distributors.

One year after its launch, the joint venture between Boston Beer Company and Beam Suntory revealed a third product: Twisted Tea Sweet Tea Whiskey. Hard MTN Dew – a collaboration between Boston Beer and PepsiCo – rolled out to Las Vegas retailers this week after a regulatory standoff with the Nevada Department of Taxation.

CELSIUS’ leadership believes the company’s new distribution partnership with PepsiCo will help increase its distribution footprint by around 40% over the next 12 months as the Florida-based energy drink brand eyes new channels and global growth.

Inflationary pressures that tamped down orders in June are persisting into July, as total beer contracted for the second month in a row, according to the National Beer Wholesalers Association (NBWA), which released its monthly Beer Purchasers’ Index (BPI) today.

Beverage manufacturers are faced with a competitive market, tight labor pool, inflation, and trends showing regularly shifting consumer purchase behaviors. It’s more important than ever before to use technology that modernizes beverage businesses to keep brands agile and in sync with consumer demand.

Wholesalers gave highest marks to Anheuser-Busch InBev, Boston Beer Company and Constellation Brands Beer Division in Tamarron Consulting’s annual survey of distributors’ perception of key beer industry suppliers.

Multi-state Pacific Northwest wholesalers Craig Stein Beverage (CSB) and the Odom Corporation have announced an impending merger of their businesses in parts of Washington, Idaho and Oregon. The deal, announced last week, will combine Odom’s territory in eastern Washington and northern Idaho with CSB’s territory in southern Idaho, eastern Oregon and southwestern Washington.

Boonville, California-based Anderson Valley Brewing Company (AVBC) will expand to Louisiana with craft house Pelican Craft Brands, the brewery announced this week. Pawtucket, Rhode Island-based Foolproof Brewing signed with Mission Beverage for distribution in its home state last month.

Anheuser-Busch InBev has struck a deal to sell its Oakland, California-based wholly owned distributor to two independent wholesalers, Markstein Sales Company and Matagrano, Inc.