• BevNET
  • Nosh
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Features

  • Brewbound Live
  • Jobs
  • Beyond Beer
  • Big Beer
  • Craft
  • Distribution
  • Data
  • M&A
  • New Products
  • People Moves
  • Podcast
  • Voices
  • PR
    back
    • Beer Companies
    • Supplier & Service Provider
  • Supplier News

Resources

  • Videos
    back
    • Brewbound Live Replay
      Replay Strategic Business Presentations
    • All Videos
  • Newsletter
    back
    • View Archive
    • Free Sign Up
  • Submit
    back
    • Submit News
    • Submit Beer Event
  • Directories
    back
    • Brewery Database
    • Marketplace
    • Nombase CPG Directory
    • Brewbound Awards
    • Supplier & Services Guide
  • About
    back
    • Media Kit & Advertising
    • About Brewbound
    • Contact Us
    • Team
    • Charter Members

Account

Login
  • Settings
Become an Insider
  • 2025 Awards
  • Brewbound Live 2026
  • Jobs
  • Podcast
  • Data
  • M&A
  • Newsletter
  • PR
  • Submit News
BrewboundPress Releases

Beer Girl Partners with Rising Country Artist Mackenzie Carpenter

info_outline PRESS RELEASE posted by Beer Girl

May. 18, 2026 at 9:15 am

X LinkedIn Reddit Facebook Email
Report Press Release
Beer Companies
  • image-01

The Low-ABV Beer Brand Announces First National Partnership Amid U.S. Expansion

Laguna Beach, CA – May 18, 2026 - Beer Girl, the gluten-reduced, low-ABV beer brand founded by Caroline Foulk and husband Griffin Foulk, today announced a partnership with rising country artist Mackenzie Carpenter as the brand expands into Nashville and continues its nationwide growth.

Marking Beer Girl’s first national brand partnership, the collaboration comes at a time of momentum for both the brand and Carpenter, who was recently nominated for ACM’s New Female Artist of the Year and is currently on tour with Riley Green and hitting the road soon with Jason Aldean.

The partnership originated organically: after seeing Carpenter perform last year, Foulk immediately felt she embodied what Beer Girl stands for—only to later discover Carpenter’s team had already independently reached out as fans of the brand.

“Partnering with Beer Girl felt super natural to me because our vibes were already so aligned. We’re both really passionate about creating a community that is empowering and always fun,” said Mackenzie Carpenter. “When I met Caroline, I instantly felt her energy and knew I wanted to be part of what she’s building.”

The partnership officially kicked off with Beer Girl’s debut in Carpenter’s latest music video, “High Pony,” released May 15. The placement positions Beer Girl in a space traditionally dominated by legacy beer brands, highlighting the brand’s alignment with authentic cultural moments and a rising generation of female artists.

“Collaborating with Mackenzie came together incredibly organically,” said Caroline Foulk, founder of Beer Girl. “There is a natural alignment not only between what we’re building at Beer Girl and what Mackenzie is building through her music, but also in who we are as people. When something feels that authentic—and when you find a partner you truly believe in who believes in you right back—the potential for what you can build together is limitless.”

The partnership comes as Beer Girl expands into Tennessee, including the Nashville market where Mackenzie Carpenter is based, as the brand continues to rapidly grow its retail and distribution footprint nationwide. The brand also recently announced additional Southeast expansion plans, including a launch into Alabama beginning next week.

Beer Girl will also appear throughout Carpenter’s current U.S. tours with Riley Green and Jason Aldean later this year through a series of backstage moments and tour-related integrations. This first national partnership underscores Beer Girl’s broader vision of bringing together women who genuinely reflect the brand’s community, values, and lifestyle.

For more information, please visit drinkbeergirl.com or follow along on social: @drinkbeergirl and @mackcarpmusic.

About Beer Girl

First brewed in 2023 at Co-Founder Caroline Foulk’s family brewery and officially launched distribution in 2024 alongside her husband, Griffin Foulk, Beer Girl offers a lighter, more balanced alternative to traditional beer without sacrificing flavor. Inspired by Caroline’s experience running the family brewery and navigating an autoimmune condition, the Laguna Beach–based brand was created for those who love beer but don’t love feeling heavy or bloated afterward. The result is a lineup of crisp, easy-drinking lagers that are low-ABV (3.5%), zero sugar, gluten-reduced, and brewed with corn instead of wheat.

About Mackenzie Carpenter

Raised in the small town of Hull, Georgia, Mackenzie Carpenter grew up writing songs with her brothers and singing in church, shaping a voice that felt honest before it ever felt polished. That foundation became the heartbeat of her debut album, Hey Country Queen, a 13-song introduction that blended humor, heartbreak, and sharp storytelling, earning over 100 million streams to date and recognition as one of Holler’s Best Country Albums of 2025. But if Country Queen was the crown, her next chapter is the aura.

Mackenzie’s new releases mark an evolution that confidently wears a magnetic and contagious presence. It’s the sound of a woman you notice before you understand why—aspirational but undeniably human—close enough to recognize yourself in her, while luminous in a way that makes you fall in love with who you’re becoming. Following the April 3 release of her new song “All In Already,” the 2026 ACM New Female Artist of the Year nominee continues the momentum with her sassy new track “High Pony,” arriving May 15.

Still rooted in classic Country storytelling, this new project expands the atmosphere around it. The production feels warm and charming. The writing cuts deeper but lands softer, and a rare duality exists throughout. It’s playful yet iconic, and grounded yet glowing. Mackenzie moves from barefoot honesty to center stage confidence without changing a single thing about who she is. This music leans into nuance: the tucked-hair glance, the laugh that spills out without apology, the ache beneath the wit. It feels like sunshine blended with a secret, both effortlessly cool and undeniably alluring.

Beyond her own artistry, Mackenzie continues shaping the next wave of Country music as a trusted co-writer behind Megan Moroney’s “I’m Not Pretty,” “Indifferent,” the CMA-nominated “You Had to Be There” (with Kenny Chesney), and multiple tracks on Moroney’s latest album. Her breakout duet “I Wish You Would” (ft. Midland) was hailed as one of 2025’s most irresistible collaborations, cementing her as both a compelling voice and a sought-after pen. Named to MusicRow’s ‘Next Big Thing’ Artists Class, Spotify’s Hot Country Artists to Watch, and CMT’s Next Women of Country, Carpenter has shared stages with Miranda Lambert, Jordan Davis, Parker McCollum, and more. She continues into 2026 on select dates of Riley Green’s Cowboy As It Gets Tour, as well as select dates of Jason Aldean as support for his Songs About Us Tour.

For More Information:
Learn More

Brewbound Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive reporting, data, education, and industry exposure for beer & brewery leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In

Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Beer Girl
    Beer GirlCPG Companies
    External Link Icon
    View on Nombase

Industry Marketplace

Secure Your Variety Pack Line Time for Your Beverage Brand - Contract Manufacturing Partner

Secure Your Variety Pack Line Time for Your Bev...

  • View All
  • Post a Listing

Latest News

Insider’s Week in Beer: Extremely Out Of Code Beer

Insider’s Week in Beer: Extremely Out Of Code Beer

Samuel Adams Boston Brewery Workers Submit Intent to Unionize

Samuel Adams Boston Brewery Workers Submit Intent to Unionize

SPONSORED POST
Hop Water: What Breweries Should Consider Before Scaling Up

Hop Water: What Breweries Should Consider Before Scaling Up

Featured Jobs

Regional Sales Representative - New Trail Brewing Co.

Regional Sales Representative - New Trail Brewi...

Pittsburgh Sales Representative - Cinderlands Beer Co.

Pittsburgh Sales Representative - Cinderlands B...

Part-Time Account Scout / Brand Ambassador - Equilibrium Brewery

Part-Time Account Scout / Brand Ambassador - Eq...

Head Brewer - The Beer'd Brewing Company

Head Brewer - The Beer'd Brewing Company

Brewer - WeldWerks Brewing Co.

Brewer - WeldWerks Brewing Co.

Head Brewer - The Station Brewing Company

Head Brewer - The Station Brewing Company

  • View All Jobs
  • Post a Job

Additional News

Spirits Distribution: Original Southside Hits Major Retailers; SGWS Adds to Its Book

Spirits Distribution: Original Southside Hits Major Retailers; SGWS Adds to Its Book

C-Stores Lead Bev-Alc Declines as Late Summer Losses Continue, per NIQ Weekly Scans

C-Stores Lead Bev-Alc Declines as Late Summer Losses Continue, per NIQ Weekly Scans

Adult Non-Alc In 2026: A $1 Billion Category With a Splitting Playbook

Adult Non-Alc In 2026: A $1 Billion Category With a Splitting Playbook

Freedom to Focus: Ska Begins 4th Decade Refocused on Beer, Following Ownership Change

Freedom to Focus: Ska Begins 4th Decade Refocused on Beer, Following Ownership Change

Jobs in the Beer Industry

  1. Head Brewer - The Station Brewing Company - The Station Brewing Company
  2. Brewer - WeldWerks Brewing Co. - WeldWerks Brewing Co.
  3. BREWER - 3rd shift - Lakefront Brewery - Lakefront Brewery
  4. Brewing Specialist - Overnight - Prost Brewing Co. - Prost Brewing Co.
  5. Lead Cellar Operator - Citizen Cider, LLC. - Citizen Cider, LLC.
  6. Sales Representative - Sarene Beer - Sarene Beer
  7. Connecticut and Rhode Island Sales Representative - Allagash Brewing Company - Allagash Brewing Company
  • View All Jobs
  • Post a Job

Promoted PR Posts

Hummingbirds Launches Offers, Connecting Creator-Powered Discovery to Verified In-Store Purchases

Hummingbirds Launches Offers, Connecting Creator-Powered Discovery to Verified In-Store Purchases

Revello Modern Mixers Launches Across Florida with Southern Glazer’s, Introducing a New Standard for Mixers

Revello Modern Mixers Launches Across Florida with Southern Glazer’s, Introducing a New Standard for Mixers

PopSips Expands Its Spiked Prebiotic Soda Into 2,000 Target, Walmart, Kroger, Safeway, and Sprouts Stores

PopSips Expands Its Spiked Prebiotic Soda Into 2,000 Target, Walmart, Kroger, Safeway, and Sprouts Stores

FORM Launches AI POSM Recognition, Giving Food & Beverage Brands Instant Visibility Into In-Store Displays and Promotions

FORM Launches AI POSM Recognition, Giving Food & Beverage Brands Instant Visibility Into In-Store Displays and Promotions

Hyde's Hail Mary Expands Into New York Cannabis Market Through Statewide Partnership with MOOV Distribution

Hyde's Hail Mary Expands Into New York Cannabis Market Through Statewide Partnership with MOOV Distribution

Celebrate and Support Tennessee State Parks with Beer

Celebrate and Support Tennessee State Parks with Beer

  • View All
  • Post a PR

Recent Articles

  • Newswire
  • Features
  • Spirits
  1. Craft Maltsters Guild to Celebrate Third Annual Craft Malt Month
  2. Fall Starts Early in Bourbon Country as Kentucky Pumpkin Barrel Ale Returns for the Season
  3. Shiner and Ella Langley Release Limited-Edition Honey Kölsch on 8/13
  4. Rhinegeist Becomes an Official Hometown Beer Partner of the Cincinnati Bengals
  5. Cincy Light Expands Family with Cincy Splash, Cincinnati's Vodka Soda
  1. Insider’s Week in Beer: Extremely Out Of Code Beer
  2. Samuel Adams Boston Brewery Workers Submit Intent to Unionize
  3. B3 Completes Acquisition of Yards Brewing; Two Roads, Heavy Seas Exit Platform
  4. Spirits Distribution: Original Southside Hits Major Retailers; SGWS Adds to Its Book
  5. C-Stores Lead Bev-Alc Declines as Late Summer Losses Continue, per NIQ Weekly Scans
  1. Adult Non-Alc In 2026: A $1 Billion Category With a Splitting Playbook
  2. High-ABV RTDs Are On The Rise, But They’re More Than Buzz For Your Buck
  3. Spirits Distribution: Original Southside Hits Major Retailers; SGWS Adds To Its Book
  4. After Breakthru Walks, KEG 1 Moves on RNDC’s Kentucky Business
  5. UK Non-Alc Botivo Sells Pleasure, Not Moderation, as Non-Alc Drinks Mature
  6. Suntory RTD -196 Sales Soaring Behind Culturally Rooted Activations
  7. Diageo to Focus on RTDs; Unveils $1B Cost-Cutting Plan
  • View All
  • Submit News

Brewbound

Contact

  • Advertise with Brewbound
  • Submit News
  • Submit a Beer Event
  • Post a Job Listing
  • Contact Us

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • Youtube

Resources

  • About Brewbound
  • BevNET.com
  • Taste Radio Podcast
  • BevNET Magazine
  • NOSH
  • Nombase

Navigate

  • News
  • Events
  • Breweries
  • Craft Beer Jobs
  • Craft Beer Events Calendar
  • Industry Marketplace
  • Videos
BevNET CPG Media Logo

Brewbound is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙