• BevNET
  • Nosh
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Features

  • Brewbound Live
  • Jobs
  • Beyond Beer
  • Big Beer
  • Craft
  • Distribution
  • Data
  • M&A
  • New Products
  • People Moves
  • Podcast
  • Voices
  • PR
    back
    • Beer Companies
    • Supplier & Service Provider
  • Supplier News

Resources

  • Videos
    back
    • Brewbound Live Replay
      Replay Strategic Business Presentations
    • All Videos
  • Newsletter
    back
    • View Archive
    • Free Sign Up
  • Submit
    back
    • Submit News
    • Submit Beer Event
  • Directories
    back
    • Brewery Database
    • Marketplace
    • Nombase CPG Directory
    • Brewbound Awards
    • Supplier & Services Guide
  • About
    back
    • Media Kit & Advertising
    • About Brewbound
    • Contact Us
    • Team
    • Charter Members

Account

Login
  • Settings
Become an Insider
  • 2025 Awards
  • Brewbound Live 2026
  • Jobs
  • Podcast
  • Data
  • M&A
  • Newsletter
  • PR
  • Submit News
BrewboundPress Releases

Beer Girl Partners with Rising Country Artist Mackenzie Carpenter

info_outline PRESS RELEASE posted by Beer Girl

May. 18, 2026 at 9:15 am

X LinkedIn Reddit Facebook Email
Report Press Release
Beer Companies
  • image-01

The Low-ABV Beer Brand Announces First National Partnership Amid U.S. Expansion

Laguna Beach, CA – May 18, 2026 - Beer Girl, the gluten-reduced, low-ABV beer brand founded by Caroline Foulk and husband Griffin Foulk, today announced a partnership with rising country artist Mackenzie Carpenter as the brand expands into Nashville and continues its nationwide growth.

Marking Beer Girl’s first national brand partnership, the collaboration comes at a time of momentum for both the brand and Carpenter, who was recently nominated for ACM’s New Female Artist of the Year and is currently on tour with Riley Green and hitting the road soon with Jason Aldean.

The partnership originated organically: after seeing Carpenter perform last year, Foulk immediately felt she embodied what Beer Girl stands for—only to later discover Carpenter’s team had already independently reached out as fans of the brand.

“Partnering with Beer Girl felt super natural to me because our vibes were already so aligned. We’re both really passionate about creating a community that is empowering and always fun,” said Mackenzie Carpenter. “When I met Caroline, I instantly felt her energy and knew I wanted to be part of what she’s building.”

The partnership officially kicked off with Beer Girl’s debut in Carpenter’s latest music video, “High Pony,” released May 15. The placement positions Beer Girl in a space traditionally dominated by legacy beer brands, highlighting the brand’s alignment with authentic cultural moments and a rising generation of female artists.

“Collaborating with Mackenzie came together incredibly organically,” said Caroline Foulk, founder of Beer Girl. “There is a natural alignment not only between what we’re building at Beer Girl and what Mackenzie is building through her music, but also in who we are as people. When something feels that authentic—and when you find a partner you truly believe in who believes in you right back—the potential for what you can build together is limitless.”

The partnership comes as Beer Girl expands into Tennessee, including the Nashville market where Mackenzie Carpenter is based, as the brand continues to rapidly grow its retail and distribution footprint nationwide. The brand also recently announced additional Southeast expansion plans, including a launch into Alabama beginning next week.

Beer Girl will also appear throughout Carpenter’s current U.S. tours with Riley Green and Jason Aldean later this year through a series of backstage moments and tour-related integrations. This first national partnership underscores Beer Girl’s broader vision of bringing together women who genuinely reflect the brand’s community, values, and lifestyle.

For more information, please visit drinkbeergirl.com or follow along on social: @drinkbeergirl and @mackcarpmusic.

About Beer Girl

First brewed in 2023 at Co-Founder Caroline Foulk’s family brewery and officially launched distribution in 2024 alongside her husband, Griffin Foulk, Beer Girl offers a lighter, more balanced alternative to traditional beer without sacrificing flavor. Inspired by Caroline’s experience running the family brewery and navigating an autoimmune condition, the Laguna Beach–based brand was created for those who love beer but don’t love feeling heavy or bloated afterward. The result is a lineup of crisp, easy-drinking lagers that are low-ABV (3.5%), zero sugar, gluten-reduced, and brewed with corn instead of wheat.

About Mackenzie Carpenter

Raised in the small town of Hull, Georgia, Mackenzie Carpenter grew up writing songs with her brothers and singing in church, shaping a voice that felt honest before it ever felt polished. That foundation became the heartbeat of her debut album, Hey Country Queen, a 13-song introduction that blended humor, heartbreak, and sharp storytelling, earning over 100 million streams to date and recognition as one of Holler’s Best Country Albums of 2025. But if Country Queen was the crown, her next chapter is the aura.

Mackenzie’s new releases mark an evolution that confidently wears a magnetic and contagious presence. It’s the sound of a woman you notice before you understand why—aspirational but undeniably human—close enough to recognize yourself in her, while luminous in a way that makes you fall in love with who you’re becoming. Following the April 3 release of her new song “All In Already,” the 2026 ACM New Female Artist of the Year nominee continues the momentum with her sassy new track “High Pony,” arriving May 15.

Still rooted in classic Country storytelling, this new project expands the atmosphere around it. The production feels warm and charming. The writing cuts deeper but lands softer, and a rare duality exists throughout. It’s playful yet iconic, and grounded yet glowing. Mackenzie moves from barefoot honesty to center stage confidence without changing a single thing about who she is. This music leans into nuance: the tucked-hair glance, the laugh that spills out without apology, the ache beneath the wit. It feels like sunshine blended with a secret, both effortlessly cool and undeniably alluring.

Beyond her own artistry, Mackenzie continues shaping the next wave of Country music as a trusted co-writer behind Megan Moroney’s “I’m Not Pretty,” “Indifferent,” the CMA-nominated “You Had to Be There” (with Kenny Chesney), and multiple tracks on Moroney’s latest album. Her breakout duet “I Wish You Would” (ft. Midland) was hailed as one of 2025’s most irresistible collaborations, cementing her as both a compelling voice and a sought-after pen. Named to MusicRow’s ‘Next Big Thing’ Artists Class, Spotify’s Hot Country Artists to Watch, and CMT’s Next Women of Country, Carpenter has shared stages with Miranda Lambert, Jordan Davis, Parker McCollum, and more. She continues into 2026 on select dates of Riley Green’s Cowboy As It Gets Tour, as well as select dates of Jason Aldean as support for his Songs About Us Tour.

For More Information:
Learn More

Brewbound Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive reporting, data, education, and industry exposure for beer & brewery leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In

Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Beer Girl
    Beer GirlCPG Companies
    External Link Icon
    View on Nombase

Industry Marketplace

Contract Brewing Available in Metro Washington DC

Contract Brewing Available in Metro Washington DC

  • View All
  • Post a Listing

Latest News

Insider’s Week in Beer: Cocktail Lessons For the Beer Crowd

Insider’s Week in Beer: Cocktail Lessons For the Beer Crowd

Pabst Puts Schlitz on Ice; Places Brand ‘on Hiatus’ and Stops Production

Pabst Puts Schlitz on Ice; Places Brand ‘on Hiatus’ and Stops Production

SPONSORED POST
From Beer to Better-For-You: How Octopi Brewing Is Adapting to a Shifting Beverage Industry

From Beer to Better-For-You: How Octopi Brewing Is Adapting to a Shifting Beverage Industry

Featured Jobs

Sales Representative - Craft Beverage Brands South San Diego County (Part time) (Contracted, 1099)  - TDG Beverage Sales & Consulting

Sales Representative - Craft Beverage Brands So...

Vice President — Lost Forty Brewing -  Lost Forty Brewing

Vice President — Lost Forty Brewing - Lost For...

Brewer - New Trail Brewing Co

Brewer - New Trail Brewing Co

Sales Representative - Inland Empire - Coronado Brewing

Sales Representative - Inland Empire - Coronado...

Hops Sales Representative - Hop Revolution

Hops Sales Representative - Hop Revolution

Head Brewer - The Fermentorium Beverage Co.

Head Brewer - The Fermentorium Beverage Co.

  • View All Jobs
  • Post a Job

Additional News

Deloitte: Perceived Value, Not Just Price, Is Shaping Alcohol Purchase Decisions

Deloitte: Perceived Value, Not Just Price, Is Shaping Alcohol Purchase Decisions

Distribution Recap: RNDC Exit Shakes Up Spirits Partnerships; RTDs Expand

Distribution Recap: RNDC Exit Shakes Up Spirits Partnerships; RTDs Expand

RTD Cocktails Outperform as Total Bev-Alc Declines Moderate Slightly

RTD Cocktails Outperform as Total Bev-Alc Declines Moderate Slightly

Circana: Sales Weaken for Most Top 25 Vendors in L4W; Sierra Nevada, Athletic Buck Trends

Circana: Sales Weaken for Most Top 25 Vendors in L4W; Sierra Nevada, Athletic Buck Trends

Jobs in the Beer Industry

  1. Sales Representative - Inland Empire - Coronado Brewing - Coronado Brewing
  2. Sales Representative - North County San Diego - Coronado Brewing - Coronado Brewing
  3. Brewer-Cellar I - Drake's Brewing Company - Drake's Brewing Company
  4. National Chain Manager - Pittsburgh Brewing Company - Pittsburgh Brewing Company
  5. Market Manager - (East Valley - Phoenix/Scottsdale) - Firestone Walker Brewing Company - Firestone Walker Brewing Company
  6. New York State Sales Representative - Citizen Cider - Citizen Cider
  7. Director of Brewing Operations - Mountains Walking Brewery/ New Hokkaido Bevco - Mountains Walking Brewery/ New Hokkaido Bevco
  • View All Jobs
  • Post a Job

Promoted PR Posts

ReserveBar and AccelPay Announce Strategic Merger to Advance Digital Commerce

ReserveBar and AccelPay Announce Strategic Merger to Advance Digital Commerce

Ceremony Botanical Brews: America’s First Botanical Brewing Company Debuts with Matcha and Hibiscus Beers

Ceremony Botanical Brews: America’s First Botanical Brewing Company Debuts with Matcha and Hibiscus Beers

National Black Brewers Association & Roy Farms Launch Velvet Cake Hop Blend

National Black Brewers Association & Roy Farms Launch Velvet Cake Hop Blend

Easy Does It Introduces Original Gold, a Mexican-Style Non-Alcoholic Lager

Easy Does It Introduces Original Gold, a Mexican-Style Non-Alcoholic Lager

Ohanafy Appoints Hogan Hagy as Chief Customer Officer to Accelerate Enterprise Growth

Ohanafy Appoints Hogan Hagy as Chief Customer Officer to Accelerate Enterprise Growth

How Gorges Beer Co. Refinanced High-Cost Debt with the SBA 504 and TMC Financing

How Gorges Beer Co. Refinanced High-Cost Debt with the SBA 504 and TMC Financing

  • View All
  • Post a PR

Recent Articles

  • Newswire
  • Features
  • Spirits
  1. Beer Girl Partners with Rising Country Artist Mackenzie Carpenter
  2. Hemp Beverages Enter Six-Month Extinction Window
  3. Vibes Beverages Sets a New Standard for Functional Tonics With Its Social Hops Line
  4. Ysidro Sake Spritz Returns to the Hollywood Bowl for Second Consecutive Season
  5. Karbach Brewing Co. Unveils Fresh Look for Fan-Favorite Portfolio
  1. Insider’s Week in Beer: Cocktail Lessons For the Beer Crowd
  2. Pabst Puts Schlitz on Ice; Places Brand ‘on Hiatus’ and Stops Production
  3. Press Clips: Bernstein’s Take on Gas Prices, Brooklyn’s New R&D Hub and Another RNDC Deal
  4. Deloitte: Perceived Value, Not Just Price, Is Shaping Alcohol Purchase Decisions
  5. Distribution Recap: RNDC Exit Shakes Up Spirits Partnerships; RTDs Expand
  1. Spirits Distribution: RNDC Exit Shakes Up Partnerships; RTDs Expand
  2. RTD Cocktails Outperform as Total Bev-Alc Declines Moderate Slightly
  3. Sazerac Acquires Equity Stake In SIPMARGS
  4. Report: Brown-Forman Turns Down Sazerac’s $15B Bid
  5. Ritual Zero Proof Debuts RTDs
  6. How Lil Yachty’s Yacht Water Is Building on Atlanta Music and Brewing Veterans
  7. Middle-Tier Power Players Emerge As RNDC Nears a Total Exit
  • View All
  • Submit News

Brewbound

Contact

  • Advertise with Brewbound
  • Submit News
  • Submit a Beer Event
  • Post a Job Listing
  • Contact Us

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • Youtube

Resources

  • About Brewbound
  • BevNET.com
  • Taste Radio Podcast
  • BevNET Magazine
  • NOSH
  • Nombase

Navigate

  • News
  • Events
  • Breweries
  • Craft Beer Jobs
  • Craft Beer Events Calendar
  • Industry Marketplace
  • Videos
BevNET CPG Media Logo

Brewbound is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙