Dive into the latest beverage industry data including reporting from leading data providers. Explore market dynamics, consumer preferences, purchasing patterns, and regulatory developments to help you make data-driven decisions about your beverage business.
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This report examines the underlying trends shaping beverage performance through the first half of 2026, including category growth, market share shifts, channel performance, and product innovation.
More than half (55.45%) of Brewers Association (BA) defined regional craft breweries beyond the top 50 recorded production volume declines in 2025, but there are still signs of improvement compared to 2024, according to annual data shared last week by the trade group.
The top 50 Brewers Association-defined craft breweries once again posted results as diverse as their portfolio mix these days, according to 2025 production data shared Friday by the trade group.
Total beer dollar sales in off-premise retailers reached nearly $43.8 billion in 2020, according to market research firm IRI. The firm, which tracks category-wide sales at major off-premise retailers, reported a 14.7% increase in dollar sales and a 10% increase in volume sales at multi-outlet and convenience (MULC) stores (grocery, drug, club, dollar, mass-merchandiser and military) through December 27, 2020.
Distributors expect the hard seltzer segment to end the year with 155% growth and come close to doubling in 2021 with much of the growth coming from leading brands, White Claw (Mark Anthony Brands) and Truly Hard Seltzer (Boston Beer Company), according to a report from Goldman Sachs Equity Research arm.
Consumers are continuing to trade up in their alcoholic beverage purchases, even as the COVID-19 pandemic-induced economic downturn continues, Brewers Association (BA) chief economist Bart Watson said during a webinar last week. “People still see beer as an affordable luxury, while beer has taken on a lot of price relative to wine and spirits,” he said.
On-premise retail sales will not rebound to pre-pandemic levels in 2021, Brewers Association (BA) chief economist Bart Watson shared yesterday in a webinar for members of the trade group. “The on-premise is not fully going to recover next year,” he said.
With two months left in 2020, beer category sales at off-premise retailers remain elevated, as on-premise establishments continue to grapple with capacity restrictions and, in some states and cities, on-site service shutdowns. Year-to-date through November 1, beer category dollar sales are up 15.5%, to $37.4 billion, at off-premise multi-outlet grocery stores, mass retailers and convenience stores, according to market research firm IRI.
An early morning fire Wednesday at San Diego-based South Park Brewing Company and Hamilton’s Tavern caused around $1 million in damage to the businesses; Tulsa-based Osage Casinos is cutting ties with Allen, Texas-based Nine Band Brewing Company after the brewery’s founder was arrested on homicide and federal fraud charges; and more news items.
On the debut edition of Brewbound’s Data Club series, Drizly head of consumer insights Liz Paquette examines e-commerce trends in 2020 and offers a view of the future.
Consumers are still buying alcohol to drink at home, and with impending on-premise shutdowns as the COVID-19 pandemic surges, they could be buying even more soon, according to market research firm Nielsen.
The National Beer Wholesalers Association’s (NBWA) Beer Purchasers’ Index — which tracks wholesalers’ monthly buying behaviors — expanded in October 2020 with an index of 76. Meanwhile, year-to-date through September, U.S. brewers have shipped more than 126.5 million barrels of beer, a decline of 0.9% (or more than 1.1 million barrels), according to domestic tax paid estimates from the Alcohol and Tobacco Tax and Trade Bureau (TTB) shared by the Beer Institute.
The leveling up of Millennials and Generation Z consumers is a bright spot on the horizon for craft beer, the beer industry’s leading economists said during last week’s Brewers Association Collab Hour webinar. “There’s really good tailwinds for craft,” Brewers Association (BA) chief economist Bart Watson said.
Through the first days of September, year-to-date off-premise beer category dollar sales are up 16.4%, according to market research firm IRI. Total beer sales have reached $30.1 billion in multi-outlet grocery, mass retail and convenience stores, the firm reported.
If Summer 2019 was the season hard seltzer found its footing, Summer 2020 was the year it blasted off. Off-premise dollar sales of hard seltzer between the Memorial Day and Labor Day weekends this year reached $1.75 billion — a full $1.1 billion more than the same period last year, according to market research firm Nielsen.
Despite out of stock issues from key suppliers, Labor Day weekend beer sales increased over the holiday weekend last year and indicate the beer category’s off-premise sales will finish the year strong, according to a report from Goldman Sachs Equity Research.
Well, that didn’t go as expected. Heading into the Labor Day holiday weekend, off-premise dollar sales of beer, cider and FMBs increased 12.2%, and once again topped $1 billion, for the one-week period ending September 5, according to market research firm Nielsen.
