Dive into the latest beverage industry data including reporting from leading data providers. Explore market dynamics, consumer preferences, purchasing patterns, and regulatory developments to help you make data-driven decisions about your beverage business.
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The latest NIQ On Premise analysis reveals a beer category that continues to face volume pressure, but one where performance varies significantly by segment, format, and occasion. The findings also highlight meaningful shifts in on-premise consumption that extend beyond topline category performance.
This report examines the underlying trends shaping beverage performance through the first half of 2026, including category growth, market share shifts, channel performance, and product innovation.
More than half (55.45%) of Brewers Association (BA) defined regional craft breweries beyond the top 50 recorded production volume declines in 2025, but there are still signs of improvement compared to 2024, according to annual data shared last week by the trade group.
The open rate of bars, breweries and restaurants tracked by BeerBoard has returned to 93% during the February 24-27 weekend, the highest it has been since May 2020, according to the Syracuse, New York-based on-premise tracking firm.
Craft brewers are optimistic for 2022, with 76% expecting sales growth this year, according to a survey by Arryved POS.
Beer lost 3% share of Drizly sales to wine during Super Bowl LVI (February 13) compared to the “Big Game” last year, according to the e-commerce alcohol delivery platform.
Super Bowl watchers consumed +41% more draft beer at bars and restaurants tracked by BeerBoard than they did in 2021, the on-premise data firm announced.
January started predictably slow for beer category sales in off-premise retailers. Beer category dollar sales declined -7.4% year-to-date through January 23 in multi-outlet and convenience stores tracked by market research firm IRI.
The on-premise channel is set up for a big couple of days between Super Bowl Sunday and Valentine’s Day, according to market research firm CGA’s latest “On-Premise Impact Report.”
The focus of Bump Williams Consulting’s February report zeroed in on the number of joint ventures (JVs), partnerships and alliances between large non-alcoholic beverage producers, beer manufacturers and even spirits companies.
Anheuser-Busch InBev (A-B) released another two of its six Super Bowl ad spots this week, launching its campaigns for Bud Light Seltzer Hard Soda and Budweiser.
On-premise beer sales had a positive weekend, as rate of sale (ROS) increased +6.7% nationally January 27-30 compared to the prior period (Jan 6-9), according to draft beer data firm BeerBoard.
Lindsay Kunkle, senior director of Digital & Insights at FTI Consulting, and Peter Rose, senior partner, consulting division at Kantar, shared the stage at Brewbound Live in Santa Monica, California, last month to discuss all things Generation Z.
A quarter of consumers said they visited on-premise establishments less than usual in the two weeks that ended January 10, an +11% increase compared to December 2021, according to the market research firm CGA in its latest on-premise impact report.
Total beer dollar sales in off-premise retailers reached nearly $44.3 billion in 2021, according to market research firm IRI. IRI, which tracks category-wide sales at major off-premise retailers, reported a -0.4% decline in off-premise spending compared to the same period in 2020, which ushered in massive shifts in consumer spending and behavior due to the COVID-19 pandemic.
Online sales of beverage alcohol reached $6.1 billion in 2021 and have more than doubled their share of all off-premise dollar sales since 2019, according to a new report from Rabobank beverages analyst Bourcard Nesin. E-commerce sales of beer, wine and spirits accounted for 4% of total category off-premise sales in 2021, up from nearly 1.9% in 2019.
The effects of the pandemic on San Diego’s craft brewers were evident in the San Diego Brewers Guild’s (SDBG) 2021 economic impact report released last month, which showed beer production and economic output declines and employment cuts.
