Data

Dive into the latest beverage industry data including reporting from leading data providers. Explore market dynamics, consumer preferences, purchasing patterns, and regulatory developments to help you make data-driven decisions about your beverage business.


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RTD Sales +155% vs. 2019, Led by Spirits-based Growth; 2021 Beer Shipment Volume Highest in More Than a Decade, Beer Institute Reports

RTD Sales +155% vs. 2019, Led by Spirits-based Growth; 2021 Beer Shipment Volume Highest in More Than a Decade, Beer Institute Reports

Off-premise dollar sales of ready-to-drink canned cocktails (RTDs) and hard seltzers have more than doubled in the past three years, increasing +155% since 2019 (through January 8, 2022), according to NielsenIQ data, shared by the Beer Institute’s (BI) VP of research Danelle Kosmal during a webinar Thursday.

BeerBoard: On-Premise Sales Increase for Second Consecutive Period

BeerBoard: On-Premise Sales Increase for Second Consecutive Period

On-premise beer performance held strong last weekend (March 24-27) – a week after elevated St. Patrick’s Day sales – with a +4.1% increase in rate of sale (ROS) nationally compared to the prior period (March 10-13), according to the market research firm BeerBoard.

St. Patrick’s Day Drives On-Premise Sales

St. Patrick’s Day Drives On-Premise Sales

Sales of draft beer by volume more than doubled (+118.5%) on St. Patrick’s Day (March 17) last week, compared to the same day in 2021, according to on-premise business tracking firm BeerBoard.

Drizly: Generation Z Seeks ‘Frictionless’ Social Media Marketing and Experiences

Drizly: Generation Z Seeks ‘Frictionless’ Social Media Marketing and Experiences

Social media campaigns and event marketing may be the most effective ways to market bev-alc brands to the youngest legal-drinking-age (LDA) consumers, Amit Patel, senior VP of strategic partnership and ad monetization for the e-commerce alcohol delivery platform Drizly, said during a webinar this week on Generation Z.

Bump Williams Consulting: Flavor-Forward Offerings Drive Beer Category Growth

Bump Williams Consulting: Flavor-Forward Offerings Drive Beer Category Growth

Flavored offerings across several beer category segments are driving growth, according to Bump Williams Consulting’s most recent report. “Flavors clearly stand out as a common thread when it comes to answering the question of ‘Where is growth coming from?’” Williams wrote.

BeerBoard: On-Premise Open Rate Returns to Previous High of 93%

BeerBoard: On-Premise Open Rate Returns to Previous High of 93%

The open rate of bars, breweries and restaurants tracked by BeerBoard has returned to 93% during the February 24-27 weekend, the highest it has been since May 2020, according to the Syracuse, New York-based on-premise tracking firm.