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Rising gas prices may be bad for consumers’ wallets, but increased costs and their impact on shopping habits may actually be good for the beer industry, according to National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones.
Beneath the surface of craft beer’s 2025 production decline (-5.1%, to nearly 21.86 million barrels) were power moves, usurpings and stumbles among the industry’s top 50 breweries, which the Brewers Association (BA) released today.
Craft brewers’ production volume fell a collective 5.1% in 2025, according to the Brewers Association’s (BA) annual Industry Production Report, published today.
Hard seltzers ended the summer season down -5.5% year-to-date through September 10 in multi-outlet plus convenience channels, as the segment continues to battle tough comps of years past, financial services firm Jefferies reported, citing NielsenIQ data.
Despite inflationary pressures, more than three-quarters of consumers (76%) are still visiting bars and restaurants more than or as often as usual, according to market research firm CGA.
Dollar sales of non-alcoholic beer, wine and spirits at off-premise retailers have more than doubled in the last three years, according to market research firm NielsenIQ. In 2019, non-alc versions of traditional beverage-alcohol products earned $178.7 million at off-premise retailers. In the 52 weeks ending August 20, their dollar sales reached $395.2 million, according to IRI.
Ready-to-drink beverage-alcohol (RTDs) has crossed into every alcoholic-beverage category, with spirits-based and wine-based RTDs, hard seltzers, flavored malt beverages (FMBs) and more.
On-premise sales over Labor Day weekend received “an uplift in velocity” on Sunday (+16%) and Monday (+54%) compared to the previous week, NielsenIQ’s on-premise tracking arm, CGA, reported today.
Craft has had a rocky 2022 in off-premise channels, with declines in dollar sales, distribution and shelf space.
Total beverage-alcohol dollar sales increased +9.3% during Labor Day weekend compared to the prior week, market research firm IRI reported.
Craft dollar sales declined -5.9% year-to-date through August 20 in multi-outlet plus convenience channels, according to Bump Williams Consulting (BWC), citing NielsenIQ data.
Off-premise trends are looking “challenging” for craft beer, Brian “BK” Krueger and Dave Williams of Bump Williams Consulting (BWC), shared during a Brewers Association (BA) Collab Hour last week.
Football is back and so are draft sales, according to on-premise data firm BeerBoard. Draft beer consumption nationwide increased +21% during the NFL’s opening weekend (Thursday, September 8-Sunday, September 11), compared to the same period in 2021.
Heineken UK has acquired full ownership of Beavertown Brewery, four years after purchasing a minority share in the London-based company.
Light lager (+9%) and American lager (+19%) both grew share of sales on e-commerce alcohol delivery platform Drizly over Labor Day weekend compared to the holiday weekend in 2021, the company reported.
Beer category dollar sales at off-premise retailers increased +2% year-over-year for the week ending August 21, outpacing total beverage alcohol dollar sales growth (+1%), according to market research firm IRI.
With the summer selling season’s last gasp just days away, NielsenIQ VP of beverage alcohol though leadership Jon Berg expects ready-to-drink (RTD) offerings and beer “to have positive momentum” this Labor Day holiday weekend. However, Berg cautioned that results may be “slightly muted” compared to 2021 as shoppers are “really starting to feel substantial impact from inflation now.”
