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The on-premise beer market remains challenged, but the latest numbers reveal meaningful pockets of growth beneath the topline declines. Imported and non-alcoholic beer are gaining momentum, while draft is strengthening its position relative to packaged beer.
The Q3 2026 Supply Chain Snapshot from Agrowgate finds beverage supply chains in a deceptively stable position. Markets have settled from some of the volatility seen earlier in the year, and overall supply remains functional. But that relative calm is masking persistent cost and availability pressures.
Many on- and off-premise retailers were caught off guard by the demand for bev-alc during the FIFA World Cup, according to survey results from bev-alc data and invoices platform Fintech.
2025 kicked off with cautious optimism for the beer category, but that has been quickly subdued after a disappointing February and Super Bowl performance, according to Bump Williams Consulting’s (BWC) monthly report, citing NIQ off-premise data (total U.S. xAOC + liquor + convenience) through mid-February.
Distributor sentiment cratered in February 2025, with the National Beer Wholesalers Association’s (NBWA) Beer Purchasers’ Index (BPI) survey recording a 14-point, year-over-year (YoY) decline to an index of 35.
In the first installment of 2025, 3 Tier consultants Danelle Kosmal and Devon Hevener share a trio of insights on industry growth, and accompanying downward trends, with NIQ off-premise data through January 25. Hot topics include high ABV beer and beyond, craft beer 6-packs and hard cider.
Maryland lawmakers are considering a bill that would expand beer and wine sales licenses to the state’s grocery, convenience, mass retail and warehouse stores. However, House Bill 1379 “faced tough questioning in committee and faces a tough road to passage in the House,” Maryland Matters reported, citing a nearly three-hour debate over it last week.
Beer category dollar sales were roughly flat (-0.3%) to start the year at off-premise retailers tracked by market research firm Circana. Sales reached $2.854 billion at multi-outlet grocery, mass retail and convenience stores (MULO+C) in the first four weeks of 2025, through January 26.
The beverage industry is facing new supply chain pressures in 2025, with tariffs, rising costs, and shifting trade policies affecting key ingredients and materials. Agrowgate’s latest report provides insights into these challenges and what they mean for brewers and beverage producers. Learn how to adapt and stay ahead in an evolving market.
Despite inflationary concerns, consumers continue to spend money in the on-premise, according to a recent report from the Bank of America Institute.
Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.
Beer continued to outpace other beverage-alcohol categories in Consumer Price Index (CPI) increases to start the year, according to the U.S. Bureau of Labor Statistics’ (BLS) January 2025 report.
Just like the Kansas City Chiefs, draft beer also took an L in Super Bowl LIX. Draft beer volume declined -4.6% nationwide on Super Bowl Sunday, according to on-premise insights firm BeerBoard.
Craft’s rolling four-week losses improved to start 2025, according to the most recent report from market research firm Circana. The segment’s off-premise dollar sales declined -3.1% and volume, measured in case sales, declined -4.6% in the four-week period ending January 26 (L4W) at multi-outlet grocery, mass retail and convenience stores (MULO+C). That marked an improvement over the prior four-week period (through December 29, 2024), when craft dollars declined -5.1% and volume declined -6.5%.
The beer industry has a data problem, and it’s not gloomy scans – it’s what data the industry is paying attention to (and not), and the assumptions being made, according to Lester Jones, chief economist and VP of analytics at the National Beer Wholesalers Association.
Total U.S. beer supply ended 2024 down -1.8%, the Beer Institute (BI) reported Wednesday in the trade group’s latest round of economic reports.
More Super Bowl LIX viewers plan to buy beer than other bev-alc options for their game-watch celebrations, according to consumer research firm Numerator.
