Daily Briefing Newsletter

👊 INSIDER’S Week in Beer: Live Free or Drunk

👊 INSIDER’S Week in Beer: Live Free or Drunk

This week’s beer is going out to the drunk state of New Hampshire! Come for the, uh, I dunno, Dartmouth visit (🤷), stay for the tax-free alcohol sales!

🚆 INSIDER’S Week in Beer: All Aboard the Super Bowl Ad Train

🚆 INSIDER’S Week in Beer: All Aboard the Super Bowl Ad Train

I have good news for all COORS LIGHT Chill Train fans out there (are we sure we need the “s” on the end of “fans” here?). Yes, COORS LIGHT will be bringing back the snowy mountains train motif in their Super Bowl ad this year somehow – more specifics and creative still to come.

🌐 INSIDER’S Week in Beer: Sphere Beer, A New Day Dawns

🌐 INSIDER’S Week in Beer: Sphere Beer, A New Day Dawns

It was hard to miss the HEINEKEN SILVER branding tonight at the F1 race in Vegas 🧐. HEINEKEN is doubling down on the light beer brand, dedicating another $100 million to ‘getting the word out’ in 2024.

📉 Craft Scan Data Appears to Begin Hibernation

📉 Craft Scan Data Appears to Begin Hibernation

Craft declines have accelerated slightly as seasonal buying patterns return to the off-premise, according to Circana in the data firm’s monthly beer report.