Daily Briefing Newsletter

Now, this is a sporting event menu folks. #5DollarBeer.

Where I’ll start with a public service announcement today, here on Easter weekend – make sure you make a detailed map of where you hide the cans of beer for your adult Easter egg hunt today … so that it doesn’t flow into your kid’s Easter egg hunt. 🫣

So, I guess it’s comforting to know that if you ever get a not-so-great medical diagnosis, the folks at Gear Patrol have you covered. No, they won’t help with medical advice or mental health resources . . . but rather they have very considerately compiled the list of “24 beers you need to try before you die.” So, have fun using your last days on earth to track down bottles of beer.

Hope your St. Pat’s Day celebrations are off to a fine start given the calendar timing this year! Sean 2004 would likely already be a couple of pints in alongside ya at this time of day … but Sean 2024 is more likely just getting back from a yoga class. Listen – times change, people. Pretty sure we’re already getting close to Jess’ Saturday nap time.

I’m beginning to think Jason Kelce may need to take up knitting in retirement, otherwise I’m getting concerned he’s just going to be asked to chug beer wherever he goes from now on.

Well, it’s finally March everyone! The month where St. Pat’s Day and more sunlight hopefully move beer sales into growth, amirite? (🙏). Because the Super Bowl sure didn’t do it.

Dare I say, I think maybe the $20+ million that big beer spent on Super Bowl advertising this year may have been a bit of an overkill 😬.

This week’s beer is going out to the drunk state of New Hampshire! Come for the, uh, I dunno, Dartmouth visit (🤷), stay for the tax-free alcohol sales!

I have good news for all COORS LIGHT Chill Train fans out there (are we sure we need the “s” on the end of “fans” here?). Yes, COORS LIGHT will be bringing back the snowy mountains train motif in their Super Bowl ad this year somehow – more specifics and creative still to come.

Remember when football and beer was a thing? Yeah, I don’t either. Anyone recall seeing any beer ads in the big NFL Super Wildcard weekend games?

Welcome to Brewbound’s Inside Look at the Beer Business for the week that was … Saturday, January 13, 2024. Where I have good news for any pregnant readers who are looking to publicly shame their significant others on social media! #finally

A look back at last week’s top stories … with gifs.

Meet GUINNESS Foot Pints, which are snow boots with a heel designed to leave GUINNESS pint impressions in the snow when you walk on pavement …

I hope you didn’t forget to pick up a 19.2 for grandma this week on your “Crap, is that today??” c-store visit on the way to your family Thanksgiving dinner this week. #BlackoutWednesday has consequences people – do your shopping before doing your BCBS vertical next year, mmmkay?