Craft Beer

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Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Craft’s rolling four-week losses improved to start 2025, according to the most recent report from market research firm Circana. The segment’s off-premise dollar sales declined -3.1% and volume, measured in case sales, declined -4.6% in the four-week period ending January 26 (L4W) at multi-outlet grocery, mass retail and convenience stores (MULO+C). That marked an improvement over the prior four-week period (through December 29, 2024), when craft dollars declined -5.1% and volume declined -6.5%.

Lagunitas to Bolster ‘Most Relevant Portfolio’ in Craft with Hazy, NA and Flavor-Forward Innovation

Lagunitas to Bolster ‘Most Relevant Portfolio’ in Craft with Hazy, NA and Flavor-Forward Innovation

With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.

2025 Trend Watch: Non-Alc, Draft and On-Premise Performance

2025 Trend Watch: Non-Alc, Draft and On-Premise Performance

Brewbound asked retailers, distributors and data analysts which trends they’re watching and why at the start of 2025. From non-alcoholic (NA) adult beverages and imports to draft and on-premise shifts, here are the trends our respondents will be tracking this year.

Brewbound Live: Why Focus is Essential in 2025

Brewbound Live: Why Focus is Essential in 2025

The word of Brewbound Live 2024 could arguably be “focus,” which was highlighted in the panel discussion that kicked off Day 2 of the business conference last month in Marina del Rey, California.