RTDs Market Overview OPUS Spring 2024 – Report by CGA
A similar proportion of consumers drink hard seltzers and RTDs, with 15% consuming hard seltzers and 17% ordering RTDs.
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On-Premise Beer & Beyond Beer Update: Summer Trends – CGA September 2024
This report, which provides an on-premise beer & beyond beer update, features exclusive content created just for our Brewbound Insider audience!
CGA: On-Premise Chain Dollar Sales Decline vs. 2023; Beer Gaining Share of Bev-Alc Dollars
On-premise chain accounts have bounced back from initial COVID-19 declines that shut down their businesses, but on-premise pains are far from over, according to CGA, the on-premise arm of market research firm NIQ.
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Despite Economic Uncertainty, Consumers Still Prioritizing On-Premise Visits, Per CGA
Half of consumers went out for a drink in March, and on-premise visitations aren’t expected to slow down despite economic uncertainty, according to NIQ’s on-premise marketing research arm CGA.
CGA: St. Patrick’s Day and March Madness Week 1 Outperform 2024 in the On-Premise
St. Patrick’s Day gave the on-premise a welcome boost, but it wasn’t completely sunny for the bev-alc industry, according to the latest report by CGA, the on-premise arm of market research firm NIQ.
CGA: Beer Takes Share from Wine and Spirits On-Premise
Beer has gained bev-alc dollar share at bars, restaurants and venues, taking from wine and spirits, according to the latest report from CGA, NIQ’s on-premise data arm. For the 52-week period ending January 25, beer accounted for 40.1% of all dollars spent in the on-premise channel, a +0.3 percentage point increase year-over-year (YoY). Ready-to-drink (RTD) canned cocktails increased dollar share +0.4 percentage points, to 1.2% of total bev-alc dollars.
CGA: How Committed Were Consumers to Dry January? Plus, a Super Bowl and Valentine’s Day Preview
While consumers were optimistic about their Dry January plans in December, those plans quickly changed for some, according to the latest report from CGA, the on-premise arm of market research firm NIQ.
CGA: Last 2 Weeks of December -6%; Trends Flat Through New Year’s
On-premise sales velocity declined -6% for the two-week period ending December 28 and was flat through the New Year’s holiday for the week ending January 4, according to the latest report from CGA, NIQ’s on-premise division.
Consumers Starting to Explore RTDs in the On-Premise
One-quarter of consumers who have visited the on-premise in the past three months have ordered a ready-to-drink cocktail (RTD) during that time, according to CGA, the on-premise arm of market research firm NIQ.
Draftline-CGA Report: Draft Outperforms Package in On-Premise Outlets
Draft beer considerably outperforms package in on-premise outlets that offer both options, according to a report released today by Draftline Technologies and CGA, the on-premise arm of market research firm NIQ.
CGA Holiday Preview: Christmas Largest End-of-Year Driver for On-Premise Visits; Beer Top Choice for Every OND Holiday
The upcoming holiday season gives consumers an excuse to celebrate in bars and restaurants, and could give the on-premise a welcome boost as 2024 comes to a close, according to CGA, the on-premise arm of market research firm NIQ.
CGA: On-Premise Sales Velocity +14% YoY Through September 21
While the majority of the beer category has been unable to find year-over-year (YoY) growth in off-premise in recent scans, the on-premise is looking more positive and could provide more growth opportunities for the category.
CGA: 52% of Youngest LDAs to Celebrate Labor Day in the On-Premise, Plus Consumers’ Football Season Plans
More than one-third (38%) of consumers plan to visit on-premise establishments for Labor Day (September 2), according to CGA, the on-premise arm of market research firm NIQ.
CGA: Non-Alcoholic Beer Outpacing Category Growth On-Premise
Similar to the off-premise, the non-alcoholic (NA) beer segment is outperforming the broader beer category in bars, restaurants and other venues, according to CGA, an NIQ-owned on-premise market research firm.
CGA: July 4, Summer On-Premise Visits Expected to Heat Up
One-in-three consumers plan to celebrate Fourth of July weekend at bars, restaurants, and other on-premise venues, according to NIQ-owned on-premise data firm CGA.
CGA: All 3 Bev-Alc Categories Record Growth Vs. Average Sunday on Mother’s Day
All three bev-alc categories recorded double-digit on-premise sales increases on Mother’s Day compared to the average Sunday in 2024, according to NIQ-owned on-premise data firm CGA.
CGA Impact Report: Planned On-Premise Visits for Mother’s Day -10 Points Versus 2023
A majority of consumers plan to celebrate Mother’s Day outside of bars and restaurants, according to the latest impact report from CGA, a NIQ-powered on-premise market research firm.