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Brewbound Live 2023: Keys to Winning in C-Stores with Extra Mile and Bump Williams Consulting

Brewbound Live 2023: Keys to Winning in C-Stores with Extra Mile and Bump Williams Consulting

Convenience stores were a bright spot for the beer category in 2023, with dollar sales in the channel up +5.2% for the first 11 months of the year, according to market research firm Circana. To share insights on how suppliers can make inroads in the channel, Extra Mile Convenience Stores category manager for alcoholic beverages Michelle Abdollah and Bump Williams Consulting VP of analytics and insights Dave Williams shared the stage at Brewbound Live.

Additional Content

Circana: Sales Weaken for Most Top 25 Vendors in L4W; Sierra Nevada, Athletic Buck Trends

Circana: Sales Weaken for Most Top 25 Vendors in L4W; Sierra Nevada, Athletic Buck Trends

Trends worsened through mid-April for the majority of the 25 largest beer category vendors at off-premise retailers, according to market research firm Circana. Total beer recorded dollar sales gains of 0.9%, while volume, measured in case sales, declined 0.7%, year-to-date (YTD) through April 19 at multi-outlet grocery, mass retail and convenience stores (MULO+C). In the last four weeks (L4W), those metrics decelerated to +0.1% in dollar sales and -1.4% in volume.

Circana: Craft Shines in April C-Store Scans; Grocery Declines Persist

Circana: Craft Shines in April C-Store Scans; Grocery Declines Persist

The convenience channel remained a lone bright spot for craft in the latest monthly report from market research firm Circana. Year-to-date (YTD) through April 19, craft dollar sales at c-stores increased 3.2%, while volume, measured in case sales, increased 0.9%.

Circana January Report: Easier Comps Boost Craft Beer’s Off-Premise Sales, Long-Term Declines Persist

Circana January Report: Easier Comps Boost Craft Beer’s Off-Premise Sales, Long-Term Declines Persist

If December’s trends reversed craft beer’s fortunes in the off-premise, January’s easier comps added a strong tailwind. Craft continued to outpace the overall beer segment in the convenience channel, with dollar sales up 5.4% and volume, measured in case sales, up 0.4% year-to-date (YTD) through January 25, according to market research firm Circana.

Circana November Report: Craft C-Store Sales Turn Positive; Grocery Declines Deepen

Circana November Report: Craft C-Store Sales Turn Positive; Grocery Declines Deepen

Craft beer’s grocery losses continued to accelerate in November, according to the latest monthly report from market research firm Circana. The segment recorded high-single-digit declines in dollar sales (-8.2%) and volume (-9%) at grocery stores in the four-week period (L4W) ending November 30, Circana reported. Those losses mark an acceleration from the prior L4W period… Read more »

Circana: Craft Losses Worsen as Summer Starts

Circana: Craft Losses Worsen as Summer Starts

Craft beer dollar (-9.4%) and case sales (-10.9%) straddled double-digit declines in the grocery channel for the four-week period (L4W) ending June 15, according to the most recent monthly report from market research firm Circana.

Circana: Craft Declines Continue to Decelerate; Molson Coors Craft Brands Reverse Trends

Circana: Craft Declines Continue to Decelerate; Molson Coors Craft Brands Reverse Trends

Could craft off-premise scan data be beginning to turn the corner as the calendar heads toward the holidays? In the four-week period ending November 3 (L4W), craft dollar sales declined -1.9% year-over-year (YoY) and volume (case sales) declined -3.4% in multi-outlet grocery, mass retail and convenience stores (MULO+C), according to the most recent report from market research firm Circana.