The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.
Joining forces has been a lifeline for many craft breweries seeking streamlined backend systems and greater power in talks with retail and distribution partners. But the strategy doesn’t guarantee positive sales results, according to the latest monthly report from Bump Williams Consulting (BWC).
Flavored alcohol’s command over industry conversations and innovation launches in the past 5+ years would lead many to assume the category now makes up a notable share of leading bev-alc companies’ portfolios.
Cutwater, Anheuser-Busch InBev’s (A-B) spirits-based ready-to-drink cocktail (RTD) brand, was far and away the largest contributor to overall bev-alc growth in Q2, according to the latest monthly report from insights firm Bump Williams Consulting (BWC).
The bev-alc industry is experiencing a bit of déjà vu heading into the second half of 2026, despite the year’s hot start, according to the latest monthly report from Bump Williams Consulting (BWC).
Beer continues to tackle growing challenges in the convenience channel, but bright spots remain, Bump Williams Consulting (BWC) shared in the firm’s latest monthly analysis.
Non-alcoholic (NA) beer and hard cider have a similar share of total beer dollars – 1.5% and 1.2%, respectively, in NIQ-tracked off-premise channels – and both segments have been growth outliers among beer’s recent declines. However, top beer companies haven’t flocked to the hard cider segment as quickly as they have to NA.
Nearly four out of every 10 craft brands recorded growth in the off-premise through mid-April, according to the latest monthly update from data and consulting firm Bump Williams Consulting (BWC).
Non-alcoholic (NA) and better-for-you brands across both bev-alc and greater CPG have become some of the greatest revenue growth drivers for beer distributors. But those offerings aren’t the top priorities for distributors looking to add to their portfolios, according to a new survey from Bump Williams Consulting (BWC).
“Flavored alcohol” continues to be a prominent growth driver in the beverage-alcohol landscape, but the field of notable participants is contracting, according to a new report from Bump Williams Consulting (BWC) VP and chief strategy officer Dan Wandel.
Festivus is still nine months away, but there is already an airing of grievances among industry thought leaders before the end of Q1.
The non-alcoholic (NA) beer segment failed to grab a significant amount of dollar share in grocery stores in January, according to NIQ data analyzed for Brewbound by Bump Williams Consulting (BWC).
Determined to find sunshine in the beer category after a year’s worth of gloom, Bump Williams Consulting (BWC) examined growth brands in the import segment in its February report.
Dollar sales growth from several key decades-old brands buoyed the beer category in 2025, according to the latest monthly report from Bump Williams Consulting (BWC).
Christmas came early for any fans of Bump Williams Consulting’s (BWC) annual growth strategies report. In the consulting firm’s final monthly update of 2025, founder Bump Williams shared beverage manufacturer, distributor and retailer growth strategies for 2026 and 2027 – one month earlier than historically released, and with a bonus fourth tier: the consumer.
