Off-premise beer category sales topped $1 billion for the second consecutive week, which included the Memorial Day holiday, according to the latest one-week data slice shared by market research firm Nielsen.
The Cinco de Mayo holiday helped boost the beer category to its biggest sales week in 2020 so far for the week ending May 9, as dollar sales in off-premise retailers topped $983.6 million, according to market research firm Nielsen. In fact, the latest one-week period is the highest sales week since last year’s July 4 holiday week, the firm reported.
Off-premise dollar sales of beer continued to accelerate during the week ending May 3, as beer category sales increased 32.3%, to $952.3 million, during the one-week period, according to data from market research firm IRI shared by Bump Williams Consulting (BWC).
The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.
The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.
Brewbound's database of breweries includes thousands of breweries from around the world.
The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.
A weekly live-streamed discussion series with beer industry leaders and watchers on the business adjustments being made during the COVID-19 crisis and the future of the industry.