Brewbound Voices: CODO Design on Evolution vs Revolution (Conducting a Brand Audit to Weigh Your Brand Equity)
CODO Design evaluates evolution versus revolution when rebranding in the latest installment of Brewbound Voices.
Brewbound Voices
Brewbound Voices: CODO Design on The Meaning & Value of Rebranding
CODO Design breaks down the vocabulary of a rebrand versus a brand refresh, the value of a rebrand and more in this installment of Brewbound Voices.
Brewbound Voices: CODO Design on Rebranding Craft Breweries
CODO Design has released new book titled Craft Beer, Rebranded, and the firm is sharing excerpts from the book, as well as its companion workbook to help breweries rebrand (should they be considering it).
Beer Business Finance: Break-Out Brands: What it’s like to win a GABF Gold Medal
Dave Marliave of Flat Tail Brewing Co. was at the Great American Beer Festival when he learned his brewery had just won a gold medal. “I would say I was speechless,” Marliave recalled. “But the reaction was quite the opposite. I jumped out of my chair and tried to stop crying before I got to the stage.”
Brewbound Voices: Understanding Your Options in a Distressed Market — Alternatives to Filing for Bankruptcy
At this year’s Craft Beer Conference, Bart Watson’s message to attendees was clear: The craft beer industry is entering a maturation period. Growth in the craft sector, while still present, has slowed, and the industry’s“new normal,” is setting in.