Planning and re-forecasting during these strange days will be an essential survival skill. In this article, we’ll review a financial re-forecasting template you can use to model out extreme changes in brewery sales, margins and cash flows.
CODO Design looks at how to roll out a rebrand in the latest installment of Brewbound Voices.
CODO Design evaluates evolution versus revolution when rebranding in the latest installment of Brewbound Voices.
CODO Design breaks down the vocabulary of a rebrand versus a brand refresh, the value of a rebrand and more in this installment of Brewbound Voices.
CODO Design has released new book titled Craft Beer, Rebranded, and the firm is sharing excerpts from the book, as well as its companion workbook to help breweries rebrand (should they be considering it).
Dave Marliave of Flat Tail Brewing Co. was at the Great American Beer Festival when he learned his brewery had just won a gold medal. “I would say I was speechless,” Marliave recalled. “But the reaction was quite the opposite. I jumped out of my chair and tried to stop crying before I got to the stage.”
At this year’s Craft Beer Conference, Bart Watson’s message to attendees was clear: The craft beer industry is entering a maturation period. Growth in the craft sector, while still present, has slowed, and the industry’s“new normal,” is setting in.
