Boston Beer Company CEO Dave Burwick will step down and retire from the company’s board of directors, effective April 1. Michael Spillane, a Nike executive and lead director on Boston Beer’s board of directors, will supplant him.
Boston Beer Company and Sauza tequila-maker Beam Suntory launched Sauza Agave Cocktails Thursday – a line of Mexican-inspired, ready-to-drink canned cocktails (RTDs).
Boston Beer replaced the two flavors in its Truly Extra Hard Seltzer line with Pineapple Orange Punch and Berry Blast.
Boston Beer Company announced the exit of one of its top executives, as well as offered a deep dive into its business across a pair of filings with the U.S. Securities and Exchange Commission Tuesday evening. In an 8-K filing, Boston Beer reported that Quincy Troupe, senior VP of supply chain, tendered his resignation on February 21.
Hard MTN Dew – the partnership project between Boston Beer Company and PepsiCo Beverages – launched in three states this week: Florida, Iowa and Tennessee.
Boston Beer Company has “many different ways” to reach the 4%-10% growth range it is targeting for 2022, even if Truly Hard Seltzer fails to grow amid the continued slowdown of the hard seltzer segment, CEO Dave Burwick said during the company’s fourth quarter and full-year earnings call.
Boston Beer Company’s full-year net revenue reached a record $2.058 billion, an 18.5% increase over 2020, the company reported today. However, the news coming out of the company’s Q4 earnings report wasn’t all rosy, with the effects of the hard seltzer slowdown dragging down the company’s results.
Boston Beer Company executive salaries for 2022 were shared in a U.S. Securities and Exchange Commission filing Tuesday. The company also announced that its top executives would forego bonuses for fiscal year 2021.
Boston Beer Company is investing $5 million in Twisted Tea’s winter advertising campaign – more than five times what it spent in Q1 2021 — and introducing a winter-focused ad for the first time.
Boston Beer’s Samuel Adams hopes to capitalize on the continued success of the Wicked brand family in 2022, starting with its new Wicked Party Pack variety pack, featured in the company’s regional Super Bowl ad this year.
Boston Beer Company founder and chairman Jim Koch discussed the future of core beer and his company’s fourth category offerings – including the forthcoming Hard Mtn Dew collaboration with PepsiCo – during Beer Business Daily’s annual Beer Industry Summit earlier this week.
With two weeks left until Super Bowl LVI, big beer brands have continued to tease advertisement spots for the big game.
Boston Beer Company’s “Your Cousin From Boston” ad campaign is entering the Super Bowl LVI ad conversation once again with a regional ad buy in 13 markets.
Lower than expected wholesaler inventory builds of Truly Hard Seltzer in the fourth quarter, as well as increased supply chain costs, have led Boston Beer Company to revise downward its shipment, gross margin and earnings per share projections for full-year 2021, according to a Form 8K filed with the U.S. Securities and Exchange Commission Thursday afternoon.
As headwinds hit the hard seltzer segment, Boston Beer Company executives reiterated their confidence in Truly Hard Seltzer’s ability to perform during a conference call to discuss the company’s third quarter earnings with investors and analysts on Thursday evening.
