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Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
Seven of the 10 largest Brewers Association-defined craft breweries recorded production volume declines in 2025, according to data shared by the trade group in the May/June Issue of The New Brewer magazine.
Boston Beer Company has “gotten over the hump as a supplier” and become an “important” part of its wholesalers’ and retailers’ businesses, founder, chairman and CEO Jim Koch told analysts during the company’s Q1 2026 earnings report Thursday evening.
Boston Beer Company is making a convenience play in three markets with the launch of a new high-ABV, single-serve brand: Slingers Signature Cocktails.
Dogfish Head co-founder Sam Calagione has been hitting the road to promote the company’s new year-round offering Citrus Squall, a higher ABV beer-cocktail hybrid, and its spirits-based canned cocktails at retailers across the country.
After seven years at Boston Beer Company, CFO Frank Smalla will exit in mid-April, the company announced in an 8-K filing with the Securities and Exchange Commission.
Jon London has returned to Boston Beer Company as brand director of Angry Orchard, the hard cider brand he helped launch more than a decade ago.
Hard MTN Dew, the flavored malt beverage (FMB) from Boston Beer Company and PepsiCo, is expanding its lineup for the first time since launching with Livewire, an orange citrus flavor inspired by the soft drink flavor of the same name.
Boston Beer Company’s top priorities in 2023 are sustaining double-digit growth for Twisted Tea and stemming the losses for Truly Hard Seltzer, executives shared during the company’s Q4 and full-year earnings report. Leadership laid out their 2023 plans to investors. Here are some of the highlights of Thursday’s call with investors and analysts.
For the full fiscal year, Boston Beer shipped 8.2 million barrels to wholesalers, marking a -3.8% decline compared to 2021. Depletions (shipments to retailers) also declined by -5%.
Boston Beer is hitting the reset button with Truly Hard Seltzer in an effort to reverse the brand’s negative trends. Ahead of today’s Q4 and full-year earnings report, Boston Beer announced it would release new packaging, a new advertising campaign and communicate “clearer messaging” for Truly this spring as the company looks to grow Truly’s share and hold the No. 2 position in the segment behind White Claw.
Coors Light and Miller Lite battled it out (literally) in Molson Coors’ Super Bowl ad spot Sunday, but in a surprise twist, the 30-second spot ended up being an ad for Molson Coors’ craft beer brand Blue Moon Belgian White.
Boston Beer Company’s named executive officers (NEO) will all receive raises in 2023 and most will receive a portion of their 2022 bonuses, according to a U.S. Securities and Exchange Commission (SEC) Form 8-K filed last week.
Boston Beer Company’s 2023 Samuel Adams Super Bowl ad will imagine a kinder and “brighter” Boston, starring “Your Cousin From Boston,” Boston Celtics legend Kevin Garnett and comedian Lenny Clarke.
A U.S. District Court Judge has tossed out a proposed class-action lawsuit filed by an investor against the Boston Beer Company alleging the maker of Truly Hard Seltzer and its top executives failed to disclose decelerating sales of the hard seltzer brand to investors, Law360 reported.
San Francisco-based Cellarmaker Brewing Company has acquired The Rare Barrel and its facility in Berkeley, California. Two days before the 2022 FIFA World Cup is scheduled to kick off in Qatar, the country has said it will not allow beer sales at the event, walking back previous expectations, The New York Times reported.
Executives from Anheuser-Busch InBev (A-B), Molson Coors Beverage Company and Constellation Brands all championed core beer during Beer Marketer’s Insights’ Beer Insights Seminar Monday in New York City.
