America Cider Association Elects 2 New Members to Board of Directors
Two new members have been elected to the American Cider Associations (ACA) board of directors, the hard cider industry trade group announced last week.
Beyond Beer
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Hard Cider in a Chapter Primed for Growth, But Needs to ‘Claim the Throne’
The 15th annual CiderCon took place in Chicago earlier this month, drawing about 850 attendees and cider industry members to the Windy City for the American Cider Association’s (ACA) annual industry conference and trade show.
Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%
Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.
Additional Content
Cider Industry Veterans Caitlin Braam and Tim Larsen Launch Yonder Cider and The Source
After a decade working for some of the best known brands in the cider industry, Caitlin Braam is launching twin projects of her own: Yonder Cider and The Source.
Perrin’s Clear Coast Seasonal Variety Pack Presents Three Invigorating New Flavors
Perrin Brewing Company introduces a new seasonal variety pack of Clear Coast Fresh Hard Seltzer featuring three fresh and invigorating flavors. The limited release 12-pack of 12 oz. cans is now available at the Perrin Pub and on shelves across Michigan.
DESTIHL Brewery Launching Craft Hard Seltzer Line
DESTIHL Brewery, an independent craft brewery, has announced the coming launch of its premium Craft Hard Seltzer line this summer. In DESTIHL’s endless quest to ‘Support Flavor & Boycott Bland’, the brewery’s Craft Hard Seltzers feature flavors ‘made by nature, not in a lab’.
Boulevard Leans Into Hard Seltzer; Brewery Ommegang Builds Around New England IPA
Duvel Moortgat USA VP of sales Bobby Dykstra and VP of marketing Natalie Gershon discuss plans for the Boulevard and Brewery Ommegang brands, trends during the COVID-19 pandemic and their strategy for the next six months.
Last Call: Wholesaler Purchasing Bounces Back in May; Terry Hopper Exits Vermont Cider Co.
The National Beer Wholesalers Association’s monthly Beer Purchasers’ Index bounced back from a dismal 35 reading in April to an overall index of 66 in May. Long-time Vermont Cider Co. executive Terry Hopper is exiting the maker of Woodchuck Hard Cider, effective today. And more industry news bites.
Cider Summit Portland Celebrates 10th Annual Event with Festival To-Go Tasting Kit
Cider Summit Portland, a popular artisanal hard cider tasting festival, was scheduled to celebrate its 10th annual event this June at The Fields Park in the Pearl District. With the need to maintain social distancing in the face of COVID-19, Cider Summit is instead bringing cider to the people with a Festival To-Go Tasting Kit, available now through June 16.
Non-Alcoholic Craft Beer Makers Athletic, Ceria Expand Distribution Footprints
Athletic Brewing Company and Ceria Brewing Company, two up-and-coming non-alcoholic craft beer companies, are expanding their footprints into several new states.
Nielsen: 44% of Hard Seltzer Buyers During 8 Weeks of COVID-19 are New to Seltzer
Hard seltzers are continuing to attract new consumers, even during the COVID-19 pandemic, according to a study conducted by market research firm Nielsen. During the eight-week period during the COVID-19 outbreak, the number of consumers buying hard seltzer nearly doubled, as 44% of hard seltzer buyers were doing so for the first time, according to the study.
Hard Seltzer Segment Could Make Up 10% of Beer Category Dollar Sales by Summer
The hard seltzer segment is on pace to capture 10% of the beer category dollar sales by this summer, according to Cowen analyst Vivien Azer. Last week, hard seltzer segment’s share of beer category dollar sales reached 8.8%, according to market research firm Nielsen. And there are no signs that the segment is slowing down.
White Claw and Anheuser-Busch Launch Divergent Hard Seltzer Innovations
Two of the largest hard seltzer makers are launching new offerings outside of the segment’s standard 5% ABV, 100-calorie playbook.
Molson Coors Revenue Down 8.7% in Q1 2020; Depletions Decline 14% in April
After a corporate restructuring in the fourth quarter of 2019 and a bevy of new products hitting the market in the New Year, Molson Coors Beverage Company was poised for a strong 2020. But then the COVID-19 outbreak shutdown on-premise bars and restaurants in mid-March, and everything changed. In the first quarter of 2020, Molson Coors’ net sales revenue declined 8.7%.
UpCountry Brewing Cans Sippin’ On Ginger Juice
UpCountry Brewing is rolling out more cans! The brewery is canning its hard seltzer collaboration brew with Devil’s Foot Beverage Co. Cans will be available beginning on Wednesday, April 29th.
Boston Beer Execs Discuss Keeping Up with Truly Hard Seltzer Demand, On-Premise ‘Devastation’
The story of Boston Beer Company’s Truly Hard Seltzer brand remains the same; the company can’t keep up with demand for the hard seltzer category’s second largest brand. The mid-March pantry stock up caused by the novel coronavirus shutting down virtually all on-premise sales led to a spike in Truly sales earlier than expected.
Press Seltzer Hires Bruce Jacobson as COO; Constellation Brands Appoints Bill Renspie as Beer Division’s Chief Customer Officer
Two months after Constellation Brands made a minority investment in Press Premium Alcohol Seltzer, the company’s chief commercial officer for its beer division, Bruce Jacobson, announced he is leaving the beer, wine and spirits company after 17 years to join the Milwaukee, Wisconsin-based hard seltzer maker.