Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Featured Beyond Beer Content

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.

Additional Content

Cann Goes to Canada, Closes $27M Series A Round

Cann Goes to Canada, Closes $27M Series A Round

Cannabis-infused social tonic brand Cann has closed a $27 million Series A funding round, the company announced today, setting the stage for expansion into Canada and bringing a crew of new celebrity investors into the fold.

Mass. Bay Brewing CMO: Arctic Chill to ‘Refocus’ After Shipments Decline 50%

Mass. Bay Brewing CMO: Arctic Chill to ‘Refocus’ After Shipments Decline 50%

Shipments from Mass. Bay Brewing Company – whose portfolio includes Harpoon Brewery, UFO Beer Co., Clown Shoes Beer, City Roots Cider and Arctic Chill Hard Seltzer – declined -10% in 2021, marking a second consecutive year of double-digit production declines, according to estimates from the Brewers Association (BA).

Legalization, ‘Share of Buzz’ Top Challenges Facing Cannabis Beverages

Legalization, ‘Share of Buzz’ Top Challenges Facing Cannabis Beverages

“Share of Buzz” may be one of the biggest challenges facing brands looking to enter the cannabis beverage space, according to a panel discussion hosted by Duane Morris LLP and the American Trade Association for Cannabis and Hemp’s (ATACH) Cannabis Beverage Council on Wednesday. The webinar, titled The Cannabis Beverage Revolution: Is Beverage Cannabis’ Next… Read more »

Beer Summit Takeaways: A-B CEO Previews Bud Light Next; Digital Marketing Opportunities on Facebook, Instagram; Lots of Seltzer Talk

Beer Summit Takeaways: A-B CEO Previews Bud Light Next; Digital Marketing Opportunities on Facebook, Instagram; Lots of Seltzer Talk

Anheuser-Busch InBev North American zone CEO Brendan Whitworth shared updates from across the company’s portfolio, distribution network and e-commerce platforms. Nearly a year after Diageo’s acquisition of Far West Spirits LLC, the maker of Lone River Ranch Water, Diageo Beer Company president Nuno Teles and Lone River founder and CEO Katie Beal Brown discussed the brand’s growth under the spirits giant’s guidance.

Two Robbers to Open Seltzer Taproom in Philadelphia; Add 4 States in 2022

Two Robbers to Open Seltzer Taproom in Philadelphia; Add 4 States in 2022

Independent hard seltzer maker Two Robbers will open its first taproom in Philadelphia’s Fishtown neighborhood later this year. The 4,000 sq. ft. taproom – titled Burgers and Seltzers – is the first seltzer taproom in Philadelphia. In addition to a beyond beer-driven menu, Two Robbers will serve smash burgers, beer and spirits.