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Beyond Beer
Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
As it looks to scale up to meet fast-rising demand for new innovations, Liquid Death announced this morning it has closed a $67 million funding round at a valuation of $1.4 billion.
Seattle-based craft soda producer Jones Soda Co. is crossing over into beverage-alcohol with the launch of Spiked Jones Hard Craft Soda, announced Wednesday.
Non-alcoholic beverage crossover partnerships have created “rapid depth” for beverage-alcohol producers in recent years, according to Bump Williams Consulting’s (BWC) latest monthly report.
San Diego-based hard kombucha and canned cocktail (RTD) maker JuneShine will acquire beyond beer brand Flying Embers in an all-stock transaction, the company announced today.
Boston Beer Company reported its 2023 full-year and fourth-quarter earnings amid a flurry of news, including that CEO Dave Burwick will retire, a Nike exec will supplant him and that its Hard MTN Dew brand will shift to beer wholesalers from PepsiCo’s erstwhile Blue Cloud Distribution.
3 Up, 3 Down with 3 Tier Beverages is a quarterly insights series available to Brewbound Insiders, via the Chicago-headquartered, bev-alc-focused consulting and data firm.
U.S. government trying to limit your booze intake or access? The short answer is no. So why do we keep hearing rumblings about something called the ‘neo-prohibition’ movement?
A lawsuit filed by Boston Beer against a former employee alleging that he violated a non-compete agreement by working for a competitor has been dismissed. The complaint was “dismissed with prejudice as to as to all claims against Brian Soudant, without costs and fees and without right of appeal,” according to a document filed February 9 in the Massachusetts Superior Court for Suffolk County.
West Coast rap legends and business moguls Dr. Dre and Snoop Dogg announced they are back at it, but the drop isn’t a new track. Announced today, a ready-to-drink collaboration inspired by the duo’s iconic “Gin & Juice” song is now available across the U.S.
If you frequented the Two Robbers’ website or Instagram in the past month, you’d notice a significant change. The website’s homepage now says “Two Robbers Spirits Company” with a “Website Coming Soon!” banner. And the Philadelphia-based hard seltzer company’s Instagram has been completely cleansed, with previous posts deleted and a handful of new photos in their place.
Welcome to Brewbound’s A Round With, a weekly feature that grabs a round with beer industry leaders to discuss business challenges, wins and more. Our second installment features Haidar Hachem and Marilyn “Mari” Orozco, a husband-and-wife duo and the founders of Miami-based Shōjō Brewing.