Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Featured Beyond Beer Content

Molson Coors to Acquire Monaco Maker Atomic Brands

Molson Coors to Acquire Monaco Maker Atomic Brands

Molson Coors has struck a deal to acquire spirits-based, ready-to-drink (RTD) cocktail pioneer Atomic Brands, whose Monaco Cocktails entered the then-nascent space in 2012. The deal should come as no surprise, as it aligns with Molson Coors’ goals to expand its beyond beer portfolio, part of the Horizon 2030 plan CEO Rahul Goyal outlined earlier this year.

Additional Content

Flavor-Driven Products Make Up Majority of Top Beer Category Innovations in 2022

Flavor-Driven Products Make Up Majority of Top Beer Category Innovations in 2022

Flavor-driven brands dominated the top 25 new beer category products of 2022, according to Bump Williams Consulting’s (BWC) February report. Of the top 25 best-selling new products, 12 were flavored malt beverages (FMBs) and six were hard seltzers. Four imports made the list, as did two craft offerings and one domestic premium.

Surreal Brewing Partners with Heidelberg Distributing Company to Expand Distribution Across Ohio

Surreal Brewing, the award-winning non-alcoholic craft beer company from Northern California, is taking its innovative, health-centered non-alcoholic craft beers to “The Buckeye State”, Ohio, with the announcement of its partnership with Heidelberg Distributing Company, a family-owned and operated business for 84 years, servicing more than 26,000 retail and industry establishments across all counties in Ohio and Kentucky.