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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
The adult non-alc industry was rocked in April when pioneering retailer Boisson shut its nine physical stores and filed for bankruptcy. Now, many non-alc (NA) brands are still asking questions about the closure, while others are finding opportunity in a growing landscape.
Hard seltzers remain down double-digits through mid-July in Circana-tracked off-premise retailers. Hard seltzer declined -11.8% in dollars and -16.1% in volume through the rolling 52-week period ending July 14.
Marking its first annual sales loss since 2020, Diageo reported a -1.4% decline in net sales for fiscal year 2024 during its earnings call Tuesday morning.
Twisted Tea accounts for the majority of Boston Beer’s volume and has become the company’s “only meaningful source of growth,” Bernstein analyst Nadine Sarwat wrote in a report focusing on the brand’s sustainability.
After being stuck in limbo for much of July following the passage of regulations on THC-infused beverages in Iowa, Iowa City-based Climbing Kites is pushing new products into retailers this week.
With crossover products gaining shelf space, more guidance is emerging from trade associations and states to steer how brands, retailers and regulators define and treat these offerings.
Fast-growing whiskey company Uncle Nearest has launched a unique trade mentorship program, leveraging a brand advocacy strategy its creator said is centered on investing in bartenders and building long-term relationships.
Ever since Diageo’s acquisition of Casamigos made George Clooney an overnight billionaire, there’s been a race to the shelf from celebrity-backed brands. But with the wider spirits downturn, how have these business models evolved and where do they have an edge, if at all?
Flavor-forward innovations are driving beer category growth and this trend is accelerating, according to the most recent report from Bump Williams Consulting (BWC). Of the top 25 growth brands at total U.S. off-premise outlets year-to-date (YTD) through June 15, 13 were “flavor-centric” or ready-to-drink (RTD) offerings, BWC founder Bump Williams noted, citing data from market research firm NIQ.
There were many ways entertainment venues aimed to keep the lights on during the pandemic— for a Hamptons bar that regularly hosted musical acts, creating a ready-to-drink (RTD) cocktail was one solution.
Popular and controversial social media platform TikTok recently opened advertising on its platform to beverage-alcohol brands in the United States, due in part to its user base aging up.
The state-by-state battle to expand sales of ready-to-drink (RTD) cocktails continues as spirits advocates celebrated a win in North Carolina this week.
Suntory Global Spirits is continuing to bet big on ready-to-drink (RTD), announcing today Carol Robert, previously COO of Suntory Beverage and Food Great Britain & Ireland (SBF GB&I), as its new managing director of U.S. RTD.
Former Angry Orchard head cider maker Ryan Burk has joined Blake’s Beverage Company as VP of quality and innovation. Burk has been advising Blake’s and its portfolio of brands – Blake’s Hard Cider, Austin Eastciders and AVID Cider Co. – for a couple years, including through the launch of its most recent innovations.
