Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Featured Beyond Beer Content

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.

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Boulevard to Launch NA Wheat, Spacer Camper Quantum Hop DIPA and Jackpot Mix Pack Featuring Tank 7 in 2024

Boulevard to Launch NA Wheat, Spacer Camper Quantum Hop DIPA and Jackpot Mix Pack Featuring Tank 7 in 2024

Non-alcoholic offerings and variety packs were common threads in the 2024 brand plans across the Duvel USA family, which the company’s leadership presented to wholesalers via livestream Thursday. In a very meta pre-recorded video, EVP of sales and marketing Bobby Dykstra hosted a TV watch party for Duvel USA’s leadership team, which consisted of brand… Read more »

How Brands Are Addressing Non-Alc’s Biggest Barriers

How Brands Are Addressing Non-Alc’s Biggest Barriers

Despite non-alc’s momentum, only 26% of the U.S. consumers moderating their alcohol say they are drinking no-alcohol alternatives to their favorite full-strength drinks, citing barriers around taste and lack of availability, according to a recent report from bev-alc data firm IWSR.

Boisson: Non-Alc Retailer Lands Backing From Pernod Ricard’s Venture Arm, Adds New CEO

Boisson: Non-Alc Retailer Lands Backing From Pernod Ricard’s Venture Arm, Adds New CEO

As the momentum behind zero-proof drinks shows no signs of abating, leading non-alc retailer Boisson is taking steps to secure its place within the expanding category, bringing on a new CEO and announcing today that has received funding in a $5 million bridge round from Convivialité Ventures, the VC arm of Pernod Ricard, and Connect Ventures.

Revolution Brewing Launches First Non-Alc Offering

Revolution Brewing Launches First Non-Alc Offering

Revolution Brewing is getting into the non-alcoholic (NA) beverage game. The Chicago-based craft brewery has launched Super-Zero sparkling hop water, its first NA offering.

FMB & RTD Cocktail Sales Up, As BevAlc Steady Over Labor Day Weekend

FMB & RTD Cocktail Sales Up, As BevAlc Steady Over Labor Day Weekend

Volume improved slightly on a sequential basis across wine, spirits and flavored malt beverage categories, while decelerating across hard seltzer in the two-week period ending September 9, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.

Athletic Expands Retail Presence in U.K. and Canada

Athletic Expands Retail Presence in U.K. and Canada

While Athletic Brewing Company continues to record exponential growth for its non-alcoholic (NA) offerings in the U.S., it’s not limiting itself to its home country. The Milford, Connecticut-based craft brewery announced expansion moves today for its business in both the U.K. and Canada.

Bacardi Acquires Ilegal Mezcal

Bacardi Acquires Ilegal Mezcal

Bacardi Limited has jumped fully into the mezcal game and acquired Ilegal Mezcal, the company announced today.

Reverend Nat’s Hard Cider to Cease Operations

Reverend Nat’s Hard Cider to Cease Operations

Portland, Oregon-based Rev. Nat’s Hard Cider will cease operations on September 24 after 12 years in business, according to the Oregonian. The closure comes just six months after Rev. Nat’s opened a new taproom in Southeast Portland.