Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Featured Beyond Beer Content

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.

Additional Content

Zoe’s CBC Picks: Hard Cider, Brand Extensions and Business Smarts

Zoe’s CBC Picks: Hard Cider, Brand Extensions and Business Smarts

The Craft Brewers Conference (CBC) was the first industry event I ever attended, so I see it as the unofficial start to a new year. It’s also a great pulse check on how the industry – and all the folks you catch up with – have changed and evolved since the last CBC.

State of Bev-Alc Report: Non-Alc Gaining Share of Sip, Bev-Alc Losing Displays

State of Bev-Alc Report: Non-Alc Gaining Share of Sip, Bev-Alc Losing Displays

Fewer displays in beverage-alcohol, notably in premixed cocktails, beer and cider, should be considered a warning sign for suppliers, according to a new report from Circana. The market research firm’s “State of the CPG Beverage Alcohol Industry” report explores factors driving demand and identifies key growth opportunities in the bev-alc market.

Bud Light, Hard Seltzer Losses Hit the Beer Category Hard in 2023

Bud Light, Hard Seltzer Losses Hit the Beer Category Hard in 2023

The beer industry’s 2023 performance was dragged down by two anchors: The continued decline of the once-meteoric hard seltzer segment and Bud Light’s calamitous losses in the face of a conservative-led boycott, Beer Marketer’s Insights senior editor Christopher Shepard said in his keynote address to the California Craft Beer Summit.

Report: Adult Non-Alc Retailer Boisson Rumored to Close

Report: Adult Non-Alc Retailer Boisson Rumored to Close

Is leading adult non-alc (NA) retailer Boisson shutting down? According to a Boisson employee the company shared news of its impending closure with staff on Thursday, but has yet to announce it publicly.

Sazerac to Acquire BuzzBallz RTD Brand

Sazerac to Acquire BuzzBallz RTD Brand

Spirits giant Sazerac announced today plans to acquire Southern Champion’s ready-to-drink (RTD) portfolio, including BuzzBallz, the spherical wine-, spirit- and malt-based cocktail brand.