America Cider Association Elects 2 New Members to Board of Directors
Two new members have been elected to the American Cider Associations (ACA) board of directors, the hard cider industry trade group announced last week.
Beyond Beer
Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Hard Cider in a Chapter Primed for Growth, But Needs to ‘Claim the Throne’
The 15th annual CiderCon took place in Chicago earlier this month, drawing about 850 attendees and cider industry members to the Windy City for the American Cider Association’s (ACA) annual industry conference and trade show.
Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%
Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.
Additional Content
Coca-Cola Red Tree Beverages President Discusses Soda Giant’s Approach to Bev-Alc
Red Tree Beverages, Coca-Cola’s “firewalled, wholly owned” subsidiary to explore beverage-alcohol, has no intention of getting into the distribution business, Red Tree president Jenny Dowdy said yesterday during Beer Marketer’s Insights fall seminar.
Boston Beer to Launch Vodka-Based Hard Tea, Sun Cruiser
Boston Beer Company has the No. 1 share of the hard tea segment with Twisted Tea, the more than 20-year-old flavored malt beverage brand that continues to record exponential growth in scans.
“Approachable and Elevated”: Q Mixers’ Rebrand Seeks to Forge Stronger Connection With Consumers
Premium cocktail mixer brand Q Mixers is debuting a vibrant new look for the second time in its 17-year history as it seeks to build a stronger connection with consumers both before and after purchase.
Bump Williams Consulting: Despite Spirit-based Hype, Beer Dominating RTD Share and Top Growth
Ready-to-drink (RTD) bev-alc continues to be a hot segment for beer, wine and spirits producers. However, the RTD landscape has become so extensive that its definitions have become blurry and sometimes confusing.
Blake’s Hard Cider and Austin Eastciders Merge Under Blake’s Beverage Company Banner
Blake’s Hard Cider and Austin Eastciders are merging under the Blake’s Beverage Company umbrella, bringing together the top-selling cider brands in Texas and Michigan and creating the second-largest cider company in the U.S, the company announced today.
Two Roads to Flavortown: Craft Brewer and Guy Fieri Team Up for Flavortown Spiked FMB
A frequent haunt of late for Guy Fieri’s red convertible isn’t a diner, a drive-in, or a dive, but rather Stratford, Connecticut-based Two Roads Brewing.
Boston Beer California Distributor Meeting: ‘Fundamental Shift’ in Angry Orchard Strategy, Samuel Adams to Get a Face Lift
Incremental innovation and clear brand identity were running themes throughout Boston Beer’s presentation to wholesalers in Los Angeles last week. Boston Beer shared an edited recording of the meeting with Brewbound this week.
Data: FMBs Lead at C-Store, Other RTDs Face Big Opportunity
Convenience stores represent the next big opportunity for ready-to-drink cocktails, according to a new report from NIQ. Convenience dollar share for RTDs is up 14.6% since last year, per NIQ data shared this month at NACS.
Boston Beer Files Non-Compete Lawsuit Against Downeast Cider and Former Employee
Boston Beer Company has filed a complaint against Downeast Cider and a former employee who now serves as the Boston-based cider maker’s SVP of marketing.
Diageo Takes Ketel One, Tanqueray Into Premium RTDs Set
Diageo is set to introduce a new line of premium ready-to-serve cocktails that leverage the strength of some of its best-known labels into the soaring category.
How Indie Seltzer Succeeds
The leaders of four hard seltzer brands — Sean Mossman (Sonic Hard Seltzer), Jeana Harrington (Mighty Swell), Josh Landan (Ashland) and Vikram Nayar (Two Robbers) — will share why they believe there is still room in the segment for independent producers.
How Regional Cideries Are Bucking National Trends
Regional cideries are bucking national trends. How are they doing it? Caitlin Braam, Founder, Yonder Cider; Nels Jewell-Larsen, Co-Owner, 2 Towns Ciderhouse; Eric Phillips, Chief Commercial Officer, Schilling Cider; Soham Bhatt, Co-Founder, Artifact Cider Project, share strategies and insights.
Innovating in an Increasingly Crowded 4th Category
Finding white space within the beverage-alcohol industry’s fast-growing fourth category of offerings isn’t easy. Leaders from Molson Coors and Rhinegeist’s RGBevs will share their strategies for finding opportunities, building new brand families and crafting partnerships with major brands.
Brewbound Podcast: Schilling Cider is ‘Excidered’ for National Cider Month
Co-founder and CEO Colin Schilling, CCO Eric Phillips and EVP of marketing Rachel Thomas join the Brewbound team to discuss the cidery’s participation in National Cider Month, as well as its debut at the Great American Beer Festival and a retail activation with Whole Foods.