America Cider Association Elects 2 New Members to Board of Directors
Two new members have been elected to the American Cider Associations (ACA) board of directors, the hard cider industry trade group announced last week.
Beyond Beer
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Hard Cider in a Chapter Primed for Growth, But Needs to ‘Claim the Throne’
The 15th annual CiderCon took place in Chicago earlier this month, drawing about 850 attendees and cider industry members to the Windy City for the American Cider Association’s (ACA) annual industry conference and trade show.
Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%
Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.
Additional Content
Brewbound Live 2023: Hard Tea & Lemonade Challenger Strategies, with Fishers Island, Owl’s Brew and New Belgium
New hard tea and hard lemonade brands continue to populate shelves, while the No. 1 hard tea brand continues to grow its share, despite being more than 20 years in the game.
Schilling to Invest in Higher ABV Ciders, Core Brands and New Non-Alc Cider in 2024
Schilling Cider continues to grow, despite abstaining from adding new markets for the immediate future, and making just one distribution change in 2023.
Momentum Brewery Proudly Debuts Two Near-Beers: Golden and Hazy IPA
Momentum Brewery has recently stomped its footprint in the non-alcoholic beverage category with the debut of two ground-breaking near beers: Momentum Golden and Momentum Hazy IPA.
Brewbound Live 2023: Strategies For Breaking Into the ‘Messy’ Fourth Category
The beer distributor route-to-market has served fourth category brands like BeatBox and Stateside Vodka’s Surfside hard tea and lemonade, but getting in front of the right buyers in the fast-changing category is still “messy.”
Brewbound Podcast: AriZona Emerges as a Twisted Tea Challenger
AriZona Hard Tea VP of sales Lou Fabiano joins the Brewbound Podcast to discuss the opportunity for the hard tea challenger brand as it attempts to cut into Boston Beer Company’s 90% stranglehold on the market with Twisted Tea.
94% of Non-Alc Consumers Still Purchasing Bev-Alc Offerings, Spending More on Total Alcohol
As another Dry January approaches, the non-alcoholic (NA) category has posted “its largest year of absolute dollar growth in five years,” Adult Non-Alcoholic Beverage Association (ANBA) CEO Marcos Salazar shared during the trade association’s webinar earlier this month.
Cider Sustaining Momentum Following National Cider Month
In October, cider grew its share of beer dollars in Circana-tracked off-premise channels +0.25% month-over-month (MoM) – an improvement over the segment’s typical fall seasonal declines. The trend change is primarily due to the efforts of National Cider Month, according to leadership at Schilling Cider.
Coca-Cola’s Red Tree Beverages Brings More Juice To Bev-Alc Category with Minute Maid Spiked
Coca-Cola is bringing another of its juice brands to the bev-alc world. This time, it’s Minute Maid Spiked. The Coca-Cola Company’s bev-alc subsidiary Red Tree Beverages is launching a line of multi-serve wine cocktails under the juice brand in spring 2024.
Seagram’s Escapes Refreshers to Launch in 2024
FIFCO USA-owned Seagram’s Escapes is refreshing its brand family in 2024. Seagram’s Escapes Refreshers will roll out in 15 markets next year, the company announced today. The 5% ABV flavored malt beverage (FMB) is sweetened with cane sugar and fruit juice, according to a press release.
Drizly: Non-Alc Continues Growth, Newcomers Top The Charts
Newcomers in non-alc are climbing up the list of Drizly’s top-selling SKUs, illustrating how brands are continuing to find innovative ways to replace drinking occasions.
Small Steps: How Tilden is Going After The On-Premise Premium Mocktail
When Tilden, a 750 ml ready-to-serve mocktail debuted at the start of the year, the founders used flask-sized sample bottles to pitch their new product in sales meetings.
Appellate Court Rules in Favor of Boston Beer in 2021 Shareholder Lawsuit
Boston Beer Company executives made “inactionable statement[s] of corporate optimism” about sales of Truly Hard Seltzer during its Q1 and Q2 earnings calls in 2021, negating a lawsuit and subsequent appeal filed by investors who alleged the company misled them about the brand and company’s performance. A panel of three Second Circuit judges upheld the… Read more »
Shiner Enters the Non-Alc Market with Rode0 Golden Brew; 2 More NA Beers to Launch in 2024
The Gambrinus Company is attempting to carve out its own slice of the growing non-alcoholic (NA) beer pie with a line of NA Shiner offerings.
BeatBox, Flow Water Enter Five-Year Manufacturing Deal
Flow Water is continuing to expand operations at its Aurora, Ontario, production facility while simultaneously seeking its divestiture, announcing today a five-year manufacturing partnership with alcoholic RTD party punch maker BeatBox Beverages set to kick off next summer. The deal, due to commence sometime between May and July 2024, marks Flow’s first move into beverage-alcohol… Read more »