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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
Monster Beverage Corp. and The Coca-Cola Company have eliminated “undue friction” in their distribution relationship. Free from those frictions, Monster is now ready to leverage the partnership to expand its beverage category reach and fuel global growth, leadership shared this week.
Former Ilegal mezcal COO Michelle Ivey will join Lake Hour as CEO, joining co-founders Wyatt Russell and Richard Peete in guiding the canned cocktail brand.
A subsidiary of AriZona Beverages USA subsidiary has acquired Manna Beverages’ facility in Anaheim, California.
While bev-alc is in flux, zero-proof partying is still in full swing with the announcement of a new multi-year partnership that brings Hiyo Social Tonics into Live Nation venues across the country.
The Zero Proof Playbook is BevNET’s exclusive interview series with the pioneers and experts who are shaping adult non-alc (ANA) spaces – uncovering the trends and on-the-ground data driving it forward. John Wiseman founded NA craft cocktail company, Curious Elixirs before the adult non-alc (ANA) category even had a name in the U.S. While running… Read more »
If you’re a ready-to-drink or spirits company taking marketing cues from CPG, you may be doing it wrong.
After ranking as the eighth-largest craft brewery by volume in 2024, Athletic Brewing Company is on pace to cross the 500,000-barrel threshold by the end of 2025.
BevNET spirits editor Ferron Salniker chatted with the creator of St-Germain about how to translate learnings from the bar to RTDs, where to spot opportunities in crowded categories, and how to be a bartender’s RTD brand even when selling off-premise.
Pike Brewing (Seattle, Washington) will close Pike Pub and Pike Fish Bar, both located at the city’s iconic Pike Place Market, it announced this week. Details of Molson Coors chief commercial officer Michelle St. Jacques’ separation from the company were laid out in a Form 8-K filing Thursday with the U.S. Securities and Exchange Commission.
The inspiration for Shake Up Cocktails didn’t come from a bar or a boardroom … it struck at a Midwest state fair.
Canned water brand Liquid Death has signed with four mostly craft-centric distributors in Southern California and the Pacific Northwest. Liquid Death, which is preparing to launch an energy drink line in early 2026, has signed with Hand Family Companies’ subsidiary Sunset Distributing (California), The Odom Corporation (Washington), Bigfoot Beverages and Summit Beverage Distribution Co. (both Oregon).
Tilray Brands CEO Irwin Simon’s visits to college campuses and venues across the U.S. “suggest there’s more price sensitivity” influencing the decline in consumption.
Functional adult non-alc (ANA) spirits brand Aplós has closed a $5 million funding round, the company announced today. The raise follows a breakout year of triple-digit growth across wholesale and retail channels.
BeatBox, the cross-category party punch producer, is reportedly discussing a potential acquisition with Anheuser-Busch InBev (A-B), according to a story by the Wall Street Journal. Citing unnamed “people familiar with the matter,” the WSJ estimated the deal at $700 million, but couched that negotiations could “fall apart.”
