Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Featured Beyond Beer Content

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.

Additional Content

Jones Soda Exits THC Drinks, Offloads Mary Jones Brand

Jones Soda Exits THC Drinks, Offloads Mary Jones Brand

Jones Soda is offloading its Mary Jones marijuana beverage brand to privately held cannabis business MJ Reg Disrupters LLC as the drink maker “streamlines operations” and “focuses on core soda offerings.”

Infused Spirit Maker MXXN Returns With First Release in 4 Years

Infused Spirit Maker MXXN Returns With First Release in 4 Years

Launched in 2021, Darnell Smith’s THC-infused non-alcoholic (NA) spirit brand MXXN (pronounced “moon”) has had the distinction — or disadvantage, depending on your perspective — of being ahead of the curve on not one but two beverage trends. Now that consumers have caught up, he’s ready.

I Know A Hard Refresher When I See One

I Know A Hard Refresher When I See One

Refreshers are like opinions – no one’s the same, but everyone’s got one. Numerous fruity and colorful hard beverages have hit the shelves in the past two years, labeled as “refreshers,” but that is about where their similarities end.

Liquid Death, WhistlePig Collab on Casket-Aged Whiskey

Liquid Death, WhistlePig Collab on Casket-Aged Whiskey

WhistlePig Whiskey and Liquid Death, two beverage disruptors known for their viral marketing stunts and unusual collaborations, have teamed up to kill typical summer drinking trends.