Job cuts at Diageo; Michelle St. Jacques’ landing spot; Victoria and Pacifico’s new lead; Sierra Nevada’s next Little Thing; Modelo’s new creative; and Allagash and Russian River’s enduring friendship.
On a night when 23% of the Super Bowl ads promoted AI, Americana and beer came out on top in USA Today’s Ad Meter rankings.
As hard sports-drink-inspired RTDs appear set to dominate innovation in 2026, Bump Williams Consulting examined the segment’s early movers’ 2025 performance. Plus, Real American Beer refreshes packaging; Brewers Association CEO Bart Watson shares what’s working; Athletic enters Puppy Bowl; and much more.
Young Lion Gets New Owner; Ex-Employee Sues Legion Brewing; Samuel Adams Drop a Cherry Bomb; Budweiser Drops Super Bowl LX Ad; People Moves at Holidaily, Bell’s; Athletic’s Bill Shufelt on Bold Names; Womrtown’s Patriot Place Taproom Gets a ‘Glow Up.’
Soft consumer spending on bev-alc and tariff uncertainty weighed on whiskey giant Brown-Forman’s fourth quarter fiscal year 2025 earnings and outlook for next year, triggering shares to plunge 15% Thursday morning.
Tilray Brands will cease operations at Hop Valley Brewing in Eugene, Oregon, in July, and transfer production of Hop Valley beers to other breweries owned by the global cannabis and U.S. craft brewing company, Brewbound has learned.
Molson Coors is bringing back one of its most famous advertising campaigns. The company is reviving the Miller Lite “Tastes Great, Less Filling” debate that started in 1975 and tapping a new generation of “Miller Lite All Stars.”
The 2024 Super Bowl ad rankings are beginning to filter in, and the results are all over the place for the big game commercials from Anheuser-Busch InBev (A-B) and Molson Coors.
The Beer Institute (BI) has updated its Advertising and Marketing Code, including new guidelines on social media marketing and advertising placement standards.
Coors Light is going solo to Super Bowl LVIII in Las Vegas. Molson Coors CMO Sofia Colucci revealed last week during the company’s annual distributor convention in Orlando that the company would again purchase commercial time during the Super Bowl, and this year’s ad time would be devoted to Coors Light.
Beer will be the alcoholic beverage of choice for consumers planning to imbibe while watching Super Bowl LVII, according to market research firm Numerator, which shared the results of a consumer survey conducted from January 25-31.
Things just got a little easier for New Jersey craft breweries planning to play the remaining games of the NFL season in their taprooms.
The college football season kicked off last weekend and will go into full throttle this Labor Day weekend. For those watching at home, Boston Beer Company’s Twisted Tea will be heavily featured this weekend and throughout the season. Boston Beer’s playbook for Twisted Tea includes a 360-degree marketing “Tea Drop” campaign, with new 15- and 30-second TV spots that will be featured across the major networks airing college football games.
Anheuser-Busch InBev (A-B) released Cutwater Spirits’ “Here’s to the Lazy Ones” commercial Friday – the first national Super Bowl spot for the ready-to-drink (RTD) canned cocktail-maker.
