Who says endorsements are just for athletes? Kudos to the MOLSON corporation for finding a creative way to work beer into Olympics sponsorship! 🍻 And more importantly, a congratulations to the parents of 9 Canadian Olympians who are now getting a 💰, TV time and most importantly – free beer (😱) as part of their new endorsement contracts during the Paris games.

There are two months left before the Task Force on Alcohol Pricing and Addiction Services must submit recommendations to Oregon Gov. Tina Kotek concerning ways the state can work to curb substance abuse, which may include tax increases on alcohol.

Ray Ricky Rivera has a classic craft story: He started as a homebrewer and decided to turn his passion into a business, launching Norwalk Brew House and its flagship beer Bidi Bidi Blonde Blonde Mexican-American ale in early 2022.

Distributor orders increased for the fifth consecutive month in the National Beer Wholesalers Association’s (NBWA) July Beer Purchasers’ Index (BPI). The BPI posted a reading of 59, the highest index since 2021.

Ball Corporation’s global beverage can shipments increased +2.8% in the second quarter of 2024, the Denver-headquartered company shared in its Q2 2024 results.

Flow Water and BeatBox Beverages are extending their manufacturing agreement for a further year while raising its high minimum total revenue by nearly $100 million, the companies announced in a press release this morning.

Anheuser-Busch InBev’s (A-B) U.S. shipments (sales to wholesalers) and depletions (sales to retailers) remained in the red in Q2 2024 as the company cycled the double-digit declines from this time last year, when the conservative-led boycott of Bud Light began following a promotion with Dylan Mulvaney, a social media influencer who is transgender..

Molson Coors received the highest overall rank in Tamarron Consulting’s 26th annual Brewer Partnership Compass survey, which analyzes top brewing companies’ relationships with their distributor partners.

How is beer doing at the halfway point of 2024? Brewbound reporter Zoe Licata shares highlights from not one, but two mid-year beer reports. Zoe breaks down the Brewers Association’s mid-year craft report, as well as a total beer overview from the National Beer Wholesalers Association and Fintech halfway through 2024.

Michigan’s Griffin Claw Brewing filed for Chapter 11 bankruptcy last week, though not for the reasons frequently cited by other breweries recently.

Hard seltzers remain down double-digits through mid-July in Circana-tracked off-premise retailers. Hard seltzer declined -11.8% in dollars and -16.1% in volume through the rolling 52-week period ending July 14.

Marking its first annual sales loss since 2020, Diageo reported a -1.4% decline in net sales for fiscal year 2024 during its earnings call Tuesday morning.

Anheuser-Busch InBev’s (A-B) Michelob Ultra passed sibling brand Bud Light as the second largest brand by dollar sales year-to-date (YTD) in Circana-tracked off-premise channels (total U.S. multi-outlet plus convenience), according to the market research firm’s latest monthly report (ending July 14).

Tilray Brands’ bev-alc net revenue increased +137%, to $76.7 million in Q4 fiscal year 2024 (FY24), as the global cannabis firm and “lifestyle brand” closed out its first year with the eight beverage brands it acquired from Anheuser-Busch InBev (A-B).