Even for an industry born out of risk and uncertainty, hemp beverages are now officially in uncharted waters. As part of the funding bill to reopen the government signed into law last night by President Donald Trump, hemp-derived products will be required to contain less than 0.4 mg THC per container, as of November 13, 2026. Swept away like a storm in the night, the multi-billion-dollar, hemp-derived THC industry is waking up this morning to the stark reality that, barring the creation of a legal federal framework, they will be virtually extinct within a year.
In this episode of the Brewbound Podcast, Mark Anthony Brands president David Barnett details how the bev-alc company is “doing better than most” in today’s challenged marketplace. He spoke about the company’s highlights with Brewbound editor Justin Kendall, in a conversation recorded at the National Beer Wholesalers Association’s (NBWA’s) Annual Convention in Las Vegas.
The Senate advanced a spending package Monday that includes language that would effectively ban all hemp products. The package now moves to the House, which could pass it through to President Trump as early as today. Industry members for and against the ban have been vocalizing their stance online and in D.C. Below are some of the latest updates.
The top growth beer brand in the on- and off-premise right now isn’t an innovation product designed by an R&D team that religiously studies consumer trends. It’s a non-Mexican import that was founded in the 18th century: Diageo-owned Guinness.
BevNET CPG Media is excited to announce the launch of Nombase Education, a new Insider-exclusive learning platform designed to provide founders and operators across the food, beverage, and beer industries with on-demand, expert-led education.
Beer industry members’ shoulders are heavy these days, weighed down by continued declines, rising costs and piling-on headwinds. But when you zoom out to see greater consumer trends, you discover the battle isn’t unique to beer, and the category is poised to have some of the greatest opportunities for growth, Beer Institute (BI) chief economist Andrew Heritage shared last week during the trade group’s Annual Membership Meeting in Washington, D.C.
Allagash Brewing founder Rob Tod admits that craft beer is in a rocky period, but tackling headwinds is something he’s done before, he shared Monday during a virtual press briefing hosted by Portland, Maine-based craft brewery.
New Mix, an El Jimador Tequila-based cocktail launched in 1997, has been testing retail shelves across U.S. markets this year, with a wider rollout announced today.
Thirty years after Allagash Brewing’s founding, the Portland, Maine-based craft brewery’s flagship beer Allagash White remains the primary driver of its overall volume and growth, leadership shared Monday in a press briefing.
A last-ditch effort to remove language prohibiting virtually all THC beverages failed in Congress, placing the intoxicating hemp industry’s fate in the House’s hands.
Halloween is officially logged in bev-alc scan data and there’s no reason to be afraid, Circana EVP of BevAl Scott Scanlon wrote. During the week ending November 2, total beverage-alcohol dollar sales declined 2.3% year-over-year (YoY), but increased 4% week-over-week (WoW).
Craft brewery owners dreaming of selling their businesses in multi-million dollar deals are doing just that – dreaming, industry leaders said last week during a panel discussion about exiting the business at the Mass Brewers Guild annual conference.
Intoxicating hemp beverages could be sacrificed in a deal to reopen the federal government. As political factions in Washington, D.C., spar over how to end the longest-ever federal government shutdown in U.S. history, legislators – led by Sen. Mitch McConnell (R-KY) and Rep. Andy Harris (R-MD) – are attempting to use the situation to shape the future of hemp and intoxicating THC products and restrict the market created by the 2018 Farm Bill.
